Search Results

Display Settings
Results per page: 10
Sort By: Relevance
Filter
  • 1-10 of  1,511 results for ""BRAND personification""

Your Filters

Filter by : Subject
Reset filters
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Associations between a dark triad of features in luxury brand personality and customers' behavior.

Subjects: BRAND personification; PATRONAGE; NARCISSISMUNITED StatesUNITED StatesUNITED StatesReport Available

  • Source: Current Psychology. Jan2024, Vol. 43 Issue 1, p680-689. 10p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

"Choozing" the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names.

Subjects: CONSUMER behavior; TRADEMARKS; LANGUAGE in advertising

  • Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p889-905, 17p

Record details

Read Online Read More Add to Saved list
×
Periodical

MARIA RIVERA.

Subjects: *RESTAURANTS; *BRAND personification

  • Source: Nation's Restaurant News. Sep2023, Vol. 57 Issue 9, pN.PAG-N.PAG. 1p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Sincere or exciting? Brand personality and argument quality on brand attitude.

Subjects: CONSUMER attitudes; BRAND personification; ELABORATION likelihood model

  • Source: Journal of Consumer Behaviour. Nov2022, Vol. 21 Issue 6, p1268-1279. 12p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception.

Subjects: TONE color (Music theory); BRAND personification; ACOUSTICS

  • Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p932-949, 18p, 2 Diagrams, 2 Charts, 4 Graphs

Record details

Read Online Read More Add to Saved list
×
Periodical

REMAKING THE PM.

Subjects: *BRAND image; *BRAND personification; *HUMAN brands (Marketing)TRUDEAU, Justin, 1971-

  • Source: Maclean's. Sep2018, Vol. 131 Issue 8, p24-26. 3p. 1 Color Photograph.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers.

Subjects: PLACE marketing; BRAND personification; BRAND imageANTALYA (Turkey); TURKEY

  • Source: Journal of Quality Assurance in Hospitality & Tourism. 2024, Vol. 25 Issue 2, p239-268. 30p.

Record details

Read More Add to Saved list
×
Academic Journal

Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants.

Subjects: BRANDING (Marketing); RELATIONSHIP marketing; BRAND personification

  • Source: Journal of Consumer Behaviour. Sep/Oct2023, Vol. 22 Issue 5, p1074-1083. 10p.

Record details

Read More Add to Saved list
×
Academic Journal

Human-like underdog brands: How brand personality affects self-service technology adoption.

Subjects: BRAND personification; INNOVATION adoption; CONSUMER attitudes

  • Source: Social Behavior & Personality: an international journal. Apr2022, Vol. 50 Issue 4, p1-13. 13p.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Self-service versus human interaction in private consumption: The moderating role of brand personality.

Subjects: CONSUMPTION (Economics); BRAND personification; SOCIAL interaction

  • Source: Social Behavior & Personality: an international journal. Apr2022, Vol. 50 Issue 4, p1-10. 10p.

Record details

Read Online Read More Add to Saved list
×
  • 1-10 of  1,511 results for ""BRAND personification""