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Periodical

HERE'S WHY BRANDS LOVE UNBRANDED VERTICAL CONTENT.

Authors : MARTIN, ERIK J.

Subjects: BRANDING (Marketing); CONTENT marketing; MARKETING strategy

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p26-30. 5p.

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Periodical

The State of Content Marketing.

Authors : Pophal, Lin

Subjects: CONTENT marketing; BRANDING (Marketing); MARKETING

Source: EContent. Winter2018, Vol. 41 Issue 1, p13-15. 3p.

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Periodical

Marketers Turn Up the Volume on Vertical Video.

Authors : MARTIN, ERIK J.

Subjects: TEXT messages; BRANDING (Marketing); MEDIABRIX (Company)

Source: EContent. Nov/Dec2017, Vol. 40 Issue 6, p6-8. 3p.

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Periodical

LOCALIZATION IS THE KEY TO GOING GLOBAL WITH CONTENT MARKETING.

Authors : Charski, Mindy

Subjects: CONTENT marketing; BRANDING (Marketing); AUDIENCES

Source: EContent. Jul/Aug2016, Vol. 39 Issue 6, p18-22. 5p.

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Periodical

CASTING A WIDER NET.

Authors : Martin, Erik J.

Subjects: BRANDING (Marketing); CONTENT marketing; INTERNET marketing

Source: EContent. Sep2014, Vol. 37 Issue 7, p10-15. 6p.

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Periodical

How to Achieve Successful Content Translation.

Authors : HERRMANN, BRUNO

Subjects: CONTENT marketing; BRANDING (Marketing); DIGITAL media

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p36-38. 3p.

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Periodical

IHS Markit: A Case of Streamlining Content Management.

Authors : CRAMER, THERESA

Subjects: IHS Markit Ltd.; ENTERPRISE content management; RECORDS management

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p31-33. 3p.

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Periodical

Content Marketers and the Impact of AI.

Authors : POPHAL, LIN

Subjects: ARTIFICIAL intelligence; MACHINE learning; CONTENT marketing

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p6-10. 3p.

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Periodical

How Mobile Marketers Can Build Brands via Coupons and Loyalty Programs.

Authors : MARTIN, ERIK J.

Subjects: BRANDING (Marketing); CONTENT marketing; BANNER advertisements

Source: EContent. May2016, Vol. 39 Issue 4, p6-8. 3p.

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Periodical

Del Monte Foods, Inc.: A Case of Thanksgiving Branding.

Authors : CRAMER, THERESA

Subjects: DEL Monte Foods Inc.; BRANDING (Marketing); INTERNET marketing

Source: EContent. Sep2015, Vol. 38 Issue 7, p26-28. 3p.

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