Subjects: ADVERTISING & children; FALSE advertising; CHILDREN
Record details
Subjects: ADVERTISING; ELEMENTARY school counselors; TELEVISION advertising & children
Subjects: TELEVISION advertising & children; BLACK white differences; VARIATION in child development
Subjects: MARKETING mix; PRODUCT quality; CONFLICT managementJOURNAL of Retailing (Periodical); JOURNAL of the Market Research Society (Periodical); HARVARD Business ReviewETGAR, Michael; TURNEY, Peter B. B.; MASON, J. Barry
Subjects: BLACK people as consumers; MARKETING research; MARKET segmentation
Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews
Subjects: DECISION making in marketing; SALES promotion; ADVERTISING effectivenessUNITED States
Subjects: TRANSACTIONAL analysis; ADVERTISING & psychology; MESSAGE theory (Communication)
Subjects: COMPARATIVE advertising; PRINT advertising; TELEVISION advertisingUNITED States. Federal Trade Commission
Subjects: SWEEPSTAKES; PRIZES (Contests & competitions); ADVERTISING management