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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program.

• Authors : Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.

• Source: Journal of the Academy of Marketing Science. 2021, Vol. 49, Issue 6, pages. 19

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The role of machine learning analytics and metrics in retailing research.

• Authors : Wang, Xin (Shane); Ryoo, Jun Hyun (Joseph); Bendle, Neil

• Source: Journal of Retailing. 2021, Vol. 97, Issue 4, pages. 658

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Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry.

• Authors : Lu, Shijie; Wang, Xin (Shane); Bendle, Neil

• Source: Management Science. 2020, Vol. 66, Issue 5, pages. 23

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Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets

• Authors : Bendle, Neil; Perkins, Andrew

• Source: Customer Needs and Solutions; 20240101, Issue: Preprints p1-11, 11p

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Survival of the Best Fitted.

• Authors : Vandenbosch, Mark; Bendle, Neil; Banerjee, Ranjan

• Source: Ivey Business Journal Reprints. 2019, pages. 16

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Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay.

• Authors : Bagga, Charan K.; Bendle, Neil; Cotte, June

• Source: Journal of the Academy of Marketing Science. 2019, Vol. 47, Issue 1, pages. 21

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Marketing in the age of Alexa: AI assistants will transform how companies and customers connect.

• Authors : Dawar, Niraj; Bendle, Neil

• Source: Harvard Business Review. 2018, Vol. 96, Issue 3, pages. 7

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The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets.

• Authors : Bendle, Neil Thomas; Butt, Moeen Naseer

• Source: Marketing Science. 2018, Vol. 37, Issue 3, pages. 21

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The Confusion about CLV in Case-Based Teaching Materials

• Authors : Bendle, Neil T.; Bagga, Charan K.

Subjects: Case Method (Teaching Technique); Marketing; Business Administration Education

• Source: Marketing Education Review. 2017 27(1):27-38.12

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Audio Mining: The Role of Vocal Tone in Persuasion.

• Authors : Wang, Xin (Shane); Lu, Shijie; Li, X I

Subjects: TONE (Phonetics); VOCAL cords; PERSUASION (Rhetoric)

• Source: Journal of Consumer Research; Aug2021, Vol. 48 Issue 2, p189-211, 23p, 1 Color Photograph, 2 Diagrams, 6 Charts, 4 Graphs

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