Subjects: ETHNIC groups; DEMOGRAPHY; CONSUMER behavior
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Subjects: TARGET marketing; CONSUMER behavior; ETHNIC groups
Subjects: SOCIAL influence; MARKETING & society; ADVERTISING
Subjects: MINORITIES in advertising; CONSUMER behavior; TARGET marketingUNITED States
Subjects: MULTICULTURALISM; CULTURAL pluralism; SOCIAL marketing
Subjects: CULTURAL pluralism; CHANGE agents; SOCIAL marketing
Subjects: VOLUNTEER tourism; SPRING break; INDIVIDUAL differences
Subjects: SOCIAL exchange; LEADERS; MANAGEMENT
Subjects: RACE; PRODUCT usage segmentation; BENEFIT segmentation