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Academic Journal

INSIGHTS FROM A "FAILED" EXPERIMENT.

Subjects: ETHNIC groups; DEMOGRAPHY; CONSUMER behavior

  • Source: Journal of Advertising; Fall2006, Vol. 35 Issue 3, p35-46, 12p, 2 Charts

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Academic Journal

Agents of Change: A Scale to Identify Diversity Seekers.

Subjects: MULTICULTURALISM; CULTURAL pluralism; SOCIAL marketing

  • Source: Journal of Public Policy & Marketing; Spring2013 Special Issue, Vol. 32, p144-155, 12p, 4 Charts

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Academic Journal

Agents of Change: A Scale to Identify Diversity Seekers.

Subjects: CULTURAL pluralism; CHANGE agents; SOCIAL marketing

  • Source: Journal of Public Policy & Marketing; 2013 Suppl 1, Vol. 32, p144-155, 12p, 4 Charts

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