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Periodical

The link between charitable giving and next-gen clients.

Subjects: *CHARITABLE giving; *INVESTORS; *CONSULTANTS

  • Source: Financial Planning. Nov/Dec2023, Vol. 53 Issue 9, p6-12. 2p. 1 Color Photograph.

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Academic Journal

Consumer Responses to AI-Generated Charitable Giving Ads.

Subjects: CONSUMER behavior; CHARITABLE giving; EMOTION recognition

  • Source: Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p486-503, 18p, 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs

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Periodical

Charitable giving strategies that maximize client impact.

Subjects: *CHARITABLE giving; *DONOR-advised funds; *MARKETING costs

  • Source: Financial Planning. Sep2023, Vol. 53 Issue 7, p45-46. 2p. 1 Color Photograph.

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Academic Journal

Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity.

Subjects: AGENCY theory; CHARITABLE giving; HETEROGENEITY

  • Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p636-655, 20p, 1 Black and White Photograph, 1 Diagram, 3 Charts, 5 Graphs

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