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Academic Journal

Drinking Through Good Times and Bad: The Role of Consumer Differences.

Subjects: ALCOHOL drinking; CONSUMER preferences; BUSINESS cycles

  • Source: Journal of Marketing Research (JMR); Aug2021, Vol. 58 Issue 4, p721-741, 21p, 8 Charts, 8 Graphs

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Periodical

Do Marketers Matter for Entrepreneurs?

Subjects: *ENTREPRENEURSHIP

  • Source: Marketing News. Spring2021, Vol. 55 Issue 2, p19-20. 2p. 2 Color Photographs.

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Periodical

Sustainable Selling on Social.

Subjects: *CONSUMER behavior; *ENVIRONMENTAL protection; ENVIRONMENTAL security

  • Source: Marketing News. Spring2021, Vol. 55 Issue 2, p17-18. 2p. 2 Color Photographs.

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Academic Journal

Price reactions to rivals' local channel exits

  • Source: Marketing Science. July 1, 2016, Vol. 35 Issue 4, p588, 17 p.

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Academic Journal

Satisfaction spillovers across categories

  • Source: Marketing Science. March-April, 2016, Vol. 35 Issue 2, p275, 9 p.

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  • 1-10 of  188 results for ""CHINTAGUNTA, PRADEEP""