Search Results

Bitter ads to swallow.

• Authors : Greenwald, John; Perman, Stacy

Subjects: *COMPARATIVE advertising; ANALGESICS; DRUG side effectsUNITED States

• Source: TIME Magazine. 4/1/1996, Vol. 147 Issue 14, p48. 2p. 6 Color Photographs.

Record details

Advertiser ought to have freedom for generic comparison with products: HC.

Subjects: *ADVERTISING laws; *COMPARATIVE advertisingINDIA. Delhi High Court

• Source: FRPT - Advertising Snapshot. 1/16/2023, p3-4. 2p.

Record details

The Use of Surveys in Lanham Act Cases.

• Authors : Giri, Animesh; Herscovici, Steven

Subjects: TRADEMARK Act of 1946 (U.S.); SURVEYS; TRADEMARK infringement

• Source: Landslide; Sep/Oct2023, Vol. 16 Issue 1, p36-64, 7p

Record details

IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.

• Authors : GAJANOVÁ, Ľubica; NADÁNYIOVÁ, Margaréta; MAJEROVÁ, Jana

Subjects: GENERATION Z; COMPARATIVE advertising; BUSINESS communicationEUROPE

• Source: Communication Today; Apr2023, Vol. 14 Issue 1, p66-85, 20p

Record details

comparative advertising.

Subjects: *DEFINITIONS; *COMPARATIVE advertising; *ADVERTISING

• Source: Bloomsbury Business Library - Business & Management Dictionary. 2007, p1726-1726. 1p.

Record details

The Booze Bureau.

• Authors : Chapman, Stephen

Subjects: *COMPARATIVE advertising; ALCOHOLIC beverage advertising; WINE advertisingUNITED States. Federal Trade Commission ; UNITED States. Bureau of Alcohol, Tobacco & Firearms ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: New Republic. 3/17/79, Vol. 180 Issue 11, p12-13. 2p.

Record details

HUL's toilet cleaner brand Domex takes potshot on Reckitt's Harpic.

Subjects: *COMPARATIVE advertising; CLEANING compoundsHINDUSTAN Unilever Ltd.

• Source: FRPT- FMCG Snapshot. 7/27/2021, p13-14. 2p.

Record details

RAT SHEETS.

Subjects: COMPARATIVE advertising; CIRCUS; CIRCUS workersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: American Heritage. Apr/May1979, Vol. 30 Issue 3, p34-37. 4p.

Record details

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market.

• Authors : Neese, William T.¹ ; Foxx, William²; Eppler, Dianne B.³

Subjects: *COMPARATIVE advertising; *AUTOMOBILE marketing; *REGRESSION analysis

• Source: Cogent Business & Management. Jan2018, Vol. 5 Issue 1, p1-1. 1p.

Record details

Avoiding Lawsuits over False Advertising on the Internet.

• Authors : Beaver, Gary L.¹

Subjects: *INTERNET advertising; *FALSE advertising; *ACTIONS & defenses (Law)UNITED StatesUNITED States. Federal Trade Commission

• Source: Commercial & Business Litigation. Fall2011, Vol. 13 Issue 1, p2-6. 5p.

Record details