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Academic Journal

Dominance Effects in the Wild.

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

  • Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

  • Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Academic Journal

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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Periodical

How to Market Sustainable Products.

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

  • Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Academic Journal

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design.

Subjects: CONSUMER behavior; MARKETING; INFERENCE (Logic)

  • Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1095-1113, 19p

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Periodical

How Inclusive Brands Fuel Growth.

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

  • Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

Inclusive Advertising for a Better World.

Subjects: CONSUMER behavior; ADVERTISING; POLITICAL advertising

  • Source: Journal of Advertising; Oct-Dec2023, Vol. 52 Issue 5, p643-646, 4p

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Academic Journal

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.

Subjects: CONSUMER behavior; ONLINE shopping; MARKETING

  • Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p889-907, 19p, 1 Diagram, 5 Graphs

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Academic Journal

Insights on Metrosexuality and Consumption for Marketers in South-East Europe.

Subjects: MASCULINE identity; PERSONAL grooming; CONSUMER behaviorEUROPE

  • Source: International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p622-641, 20p, 1 Diagram, 1 Chart

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Academic Journal

Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing.

Subjects: INFLUENCER marketing; ADVERTISERS; PEOPLE with disabilities

  • Source: Journal of Marketing Management; Sep2023, Vol. 39 Issue 11/12, p911-932, 22p, 1 Diagram

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Academic Journal

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications.

Subjects: MARKETING; CONSUMER behavior; POWER (Social sciences)

  • Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p236-254, 19p, 3 Color Photographs, 4 Graphs

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Academic Journal

Market Work and the Formation of the Omnivorous Consumer Subject.

Subjects: CONSUMER behavior; COFFEE; AESTHETICS

  • Source: Journal of Consumer Research; Jun2023, Vol. 50 Issue 1, p70-92, 23p, 1 Diagram, 3 Charts

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Academic Journal

Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM).

Subjects: EXPORT marketing; CONSUMER behavior; CUSTOMER relations

  • Source: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p1-5, 5p, 1 Diagram, 2 Charts, 1 Graph

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Academic Journal

Intransitivity of Consumer Preferences for Privacy.

Subjects: CONSUMER preferences; CONSUMER preferences research; BEHAVIORAL economics

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p489-507, 19p, 5 Charts

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Academic Journal

Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise.

Subjects: CONSUMER behavior; CONSUMER behavior research; DECISION making

  • Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p987-1013, 27p, 1 Color Photograph, 3 Illustrations, 3 Charts, 1 Graph

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Academic Journal

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail.

Subjects: SCARCITY; SALES promotion; INTERNET marketing

  • Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p299-328, 30p, 20 Charts

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Academic Journal

There and Back Again: Bleed from Extraordinary Experiences.

Subjects: RELATIONSHIP marketing; MARKETING; ETHNOLOGY

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p904-925, 22p, 1 Color Photograph, 1 Diagram, 4 Charts

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Academic Journal

Bundle Selection and Variety Seeking: The Importance of Combinatorics.

Subjects: PRODUCT bundling; MARKETING; CONSUMER behavior

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p861-881, 21p, 1 Diagram, 3 Charts, 2 Graphs

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Academic Journal

Business cycle effects on consumer behavior: A conceptual framework and research agenda.

Subjects: BUSINESS cycles; CONSUMER behavior; CONSUMER behavior research

  • Source: Psychology & Marketing; Feb2024, Vol. 41 Issue 2, p379-393, 15p

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Academic Journal

Advance Selling in Marketing Channels.

Subjects: SEASONAL markets; SEASONAL sales promotion; MARKETING

  • Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p371-387, 17p, 8 Charts, 2 Graphs

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Academic Journal

"It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information.

Subjects: COUNTERFACTUALS (Logic); EGOISM; FIRST impression (Psychology)

  • Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p219-236, 18p, 5 Color Photographs, 1 Chart, 4 Graphs

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Academic Journal

Role Integration Increases the Fungibility of Mentally Accounted Funds.

Subjects: SOCIAL role; FUNGIBLES; MENTAL accounting (Economic theory)

  • Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p263-277, 15p, 3 Graphs

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Academic Journal

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Subjects: PUBLIC opinion on science; SCIENCE & society; CONSUMER attitudes

  • Source: Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p721-740, 20p, 2 Diagrams, 5 Graphs

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Academic Journal

Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change.

Subjects: MARKETING; CONSUMER behavior; BUSINESS teachers

  • Source: Journal of Marketing Management; Feb2023, Vol. 39 Issue 1/2, p1-7, 7p

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Academic Journal

Bad News? Send an AI. Good News? Send a Human.

Subjects: CONSUMER behavior; CONSUMER behavior research; CUSTOMER services

  • Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p10-25, 16p, 4 Graphs

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  • 1-25 of  5,073 results for ""CONSUMER behavior""