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Periodical

CAN DATA SAVE THE MALL?

Authors : Rodriguez, Ashley

Subjects: *SHOPPING malls; *CONSUMER behavior; *INFORMATION resources managementUNITED States

Source: Advertising Age. 3/23/2015, Vol. 86 Issue 5, p0032-0032. 1p.

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Periodical

INSIDER TIPS: HOW TO WIN IN EGYPT.

Authors : BEATTIE, ANITA CHANG

Subjects: *MARKETING; *FOREIGN business enterprises; *BUSINESS conditionsEGYPT

Source: Advertising Age. 3/23/2015, Vol. 86 Issue 5, p0014-0014. 1p.

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Periodical

MOBILE RESHAPES SHOPPER DATA.

Authors : Neff, Jack

Subjects: *MOBILE communication systems; *CONSUMER behavior; *CUSTOMER relations

Source: Advertising Age. 3/23/2015, Vol. 86 Issue 5, p0025-0025. 1p.

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Periodical

THE SMELL OF MONEY: HOW MARKETERS SELL WITH SCENT.

Authors : Smiley, Minda

Subjects: *SMELL; *MARKETING strategy; *BRANDING (Marketing)ABERCROMBIE & Fitch Co. ABERCROMBIE & Fitch Co. ABERCROMBIE & Fitch Co. ANF

Source: Advertising Age. 12/8/2014, Vol. 85 Issue 24, p34-34. 1p.

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Periodical

Media Mavens.

Authors : SCHULTZ, E.J.

Subjects: *MARKETING strategy; *CONSUMER behavior; *INTERNET marketingKRAFT Foods Group Inc.RUPCZYNSKI, Bob

Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0036-0036. 1p.

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Periodical

APPLE'S BEATS BUY SPURS CONFLICT SHOP AT INTERPUBLIC'S R/GA.

Authors : Bruell, Alexandra

Subjects: *ADVERTISING agencies; *CORPORATE reorganizations; *MERGERS & acquisitionsINTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG; BEATS Electronics LLC ; APPLE Inc. APPLE Inc. APPLE Inc. AAPL

Source: Advertising Age. 9/1/2014, Vol. 85 Issue 18, p14-14. 1p.

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Periodical

AmEx's Aldo Papone on how 'thinking real' can make ads that last.

Authors : Crain, Rance

Subjects: *MANAGEMENT; *MARKETING management; *ADVERTISING campaignsAMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXPPAPONE, Aldo

Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p33-33. 1p.

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Periodical

THE NEW AD-BUYING MEASURES THAT MAY BE ON TAP THIS FALL.

Authors : Hampp, Andrew

Subjects: *CONSUMER behavior; *ADVERTISING effectiveness; *CONSUMER behavior research

Source: Advertising Age. 5/17/2010, Vol. 81 Issue 20, p16-16. 3/5p.

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Periodical

MOBILE-TECH PLAYERS ARE CRUMBLING THE COOKIE.

Authors : Bergen, Mark

Subjects: *CONSUMER behavior; *COOKIES (Computer science)GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG; META Platforms Inc. ; MICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT

Source: Advertising Age. 4/14/2014, Vol. 85 Issue 8, p30-30. 1p.

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Periodical

YUM TARGETS CHICK-FIL-A.

Authors : Morrison, Maureen

Subjects: *ADVERTISING; *CONSUMER behavior; *FOOD serviceYUM! Brands Inc. ; TECHNOMIC Inc.NOONE, Bernadette

Source: Advertising Age. 4/7/2014, Vol. 85 Issue 7, p6-6. 1p.

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