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Academic Journal

A BROADER VISION.

Authors : Krajicek, David¹

Subjects: *RATE of return; *CONSUMER behavior; *MARKETING strategy

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p32-37. 6p.

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Periodical

All electric, all online.

Authors : Davies, Ellis

Subjects: *CONSUMER behavior; *BUSINESS networks; *RATE of return

Source: Motor Trader. Apr2021, p34-34. 1p. 2 Color Photographs.

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Academic Journal

How Does a Return Period Policy Change Affect Multichannel Retailer Profitability?

Authors : Ertekin, Necati¹ (AUTHOR) ; Agrawal, Anupam² (AUTHOR)

Subjects: *CONSUMER behavior; *RETAIL stores; *PROFITABILITY

Source: Manufacturing & Service Operations Management. Jan/Feb2021, Vol. 23 Issue 1, p210-229. 20p.

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Academic Journal

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses.

Authors : Heath, Timothy B.¹ ; Chatterjee, Subimal² ; Basuroy, Suman³

Subjects: *TECHNOLOGICAL innovations; *REPEATED games (Game theory); *MOTION picture industry

Source: Journal of Marketing. Nov2015, Vol. 79 Issue 6, p71-93. 23p. 2 Diagrams, 4 Charts, 3 Graphs.

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Academic Journal

An estimation of deep parameters describing Argentine consumer behaviour.

Authors : Ahumada *, Hildegart A. (AUTHOR); Garegnani, Maria Lorena¹ (AUTHOR)

Subjects: *CONSUMER behavior; *RATE of return; *INTEREST ratesARGENTINA

Source: Applied Economics Letters. 9/15/2004, Vol. 11 Issue 11, p719-723. 5p.

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Periodical

DESIRE: Thou shalt be coveted.

Authors : Handley, Lucy

Subjects: *BRAND name products; *CONSUMER behavior; *MARKETINGUNITED Kingdom

Source: Marketing Week. 1/20/2011, Vol. 34 Issue 2, p16-20. 5p.

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Academic Journal

Omnichannel retailers' return policy strategies in the presence of competition.

Authors : Jin, Delong^1,2 (AUTHOR) ; Caliskan-Demirag, Ozgun^1,3 (AUTHOR) ; Chen, Frank (Youhua)^1,4 (AUTHOR)

Subjects: *CONSUMER behavior; *INTERNET sales; *RETAIL industry

Source: International Journal of Production Economics. Jul2020, Vol. 225, pN.PAG-N.PAG. 1p.

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Periodical

The ‘Why’ Question.

Authors : WYNER, GORDON¹ (AUTHOR)

Subjects: *MARKETING effectiveness; *MARKETING strategy; *CONSUMER behavior

Source: Marketing News. Aug2014, Vol. 48 Issue 8, p14-15. 2p. 1 Color Photograph.

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Periodical

How to become a transmedia designer for your brand.

Authors : DeMartino, Nick

Subjects: *BRANDING (Marketing); *CONSUMER behavior; *RATE of return

Source: Communication World. May2013, Vol. 30 Issue 2, p23-25. 3p.

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Academic Journal

The effect of dynamic integrated resort experience on Croatian customer behavior.

Authors : Ahn, Jiseon¹ ; Back, Ki-Joon²; Barišić, Petra³

Subjects: *CONSUMER behavior; *RATE of return

Source: Journal of Travel & Tourism Marketing. Apr2019, Vol. 36 Issue 3, p358-370. 13p.

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