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How media partners can communicate brand momentum in 2024.

• Authors : Firneno, Erin

Subjects: *MASS media; *RATE of return; *BRAND name products

• Source: Marketing Dive. 1/31/2024, pN.PAG-N.PAG. 1p.

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New Report Highlights Key Social Media Marketing Trends for 2024.

• Authors : Hutchinson, Andrew

Subjects: *INTERNET marketing; *RATE of return; *CONSUMER behavior

• Source: Social Media Today. 11/14/2023, p1-1. 1p. 4 Color Photographs.

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New Report Highlights Key Social Media Marketing Trends for 2024.

Subjects: *INTERNET marketing; *RATE of return; *CONSUMER behavior

• Source: Social Media Today. 11/14/2023, p1-1. 1p.

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Long‐Run Risk: Is It There?

• Authors : LIU, YUKUN (AUTHOR); MATTHIES, BEN (AUTHOR)

Subjects: *RISK; *ECONOMIC expansion; *CONSUMPTION (Economics)

• Source: Journal of Finance (John Wiley & Sons, Inc.). Jun2022, Vol. 77 Issue 3, p1587-1633. 47p.

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Personalized Digital Circulars Deliver More ROI.

• Authors : Monahan, Ryan (AUTHOR)

Subjects: *CONSUMER behavior; *INFORMATION-seeking behavior; *DIGITAL signage

• Source: MMR. 8/16/2021, Vol. 38 Issue 10, p12-12. 1p. 1 Color Photograph.

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All electric, all online.

• Authors : Davies, Ellis

Subjects: *CONSUMER behavior; *BUSINESS networks; *RATE of return

• Source: Motor Trader. Apr2021, p34-34. 1p. 2 Color Photographs.

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Separate showrooms boost Lincoln sales in down year: Dealers optimistic on investment return.

• Authors : Martinez, Michael (AUTHOR)

Subjects: *CONSUMER behavior; *RATE of return; *BUSINESSPEOPLE

• Source: Automotive News. 2/1/2021, Vol. 95 Issue 6971, p8-8. 1p.

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How Does a Return Period Policy Change Affect Multichannel Retailer Profitability?

• Authors : Ertekin, Necati¹ (AUTHOR) ; Agrawal, Anupam² (AUTHOR)

Subjects: *CONSUMER behavior; *RETAIL stores; *PROFITABILITY

• Source: Manufacturing & Service Operations Management. Jan/Feb2021, Vol. 23 Issue 1, p210-229. 20p.

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Evolution of Neuromarketing and Its Applicability in On-Demand App-Based Services in India: A Theoretical Perspective.

• Authors : Panwar, Tapish¹ ; Khan, Kalim²

Subjects: *NEUROMARKETING; *CONSUMER behavior; *CONSUMER profilingINDIA

• Source: IUP Journal of Marketing Management. 2020, Vol. 19 Issue 4, p7-34. 28p.

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Instagram Micro-Influencers Driven Marketing and the Purchase Intention of Indian Millennials.

• Authors : Rishi, Bikramjit¹; Pate, Dhruv Chandrakant¹

Subjects: *SOCIAL media in marketing; *MILLENNIALS; *CUSTOMER loyaltyINSTAGRAM (Web resource)

• Source: Society for Marketing Advances Proceedings. 11/01/2020, p189-195. 7p.

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