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Academic Journal

Dominance Effects in the Wild.

Authors : Fridman, Ariel; Amir, On; Hansen, Karsten T

Subjects: CONSUMER behavior; CONSUMER behavior research; COMPARISON shopping

Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p

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Academic Journal

Does Location Matter? An Econometric Analysis of Stadium Location and Attendance at National Women's Soccer League Matches.

Authors : Chahardovali, Tarlan; Watanabe, Nicholas M.; Dastrup, Ryan W.

Subjects: WOMEN'S soccer; CONSUMER preferences; WOMEN'S sports

Source: Sociology of Sport Journal; Mar2024, Vol. 41 Issue 1, p39-50, 12p

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Academic Journal

When Is a Premium Not a Premium: Part 2.

Authors : Weber, Richard M.; Vanderzanden, Gerard J.

Subjects: CONSUMER preferences; SURVIVORS' benefits; LIFE insurance

Source: Journal of Financial Service Professionals; Mar2024, Vol. 78 Issue 2, p29-34, 6p

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Academic Journal

The One-Away Effect: The Pursuit of Mere Completion.

Authors : Ruan, Bowen; Polman, Evan; Tanner, Robin J

Subjects: CONSUMER preferences; CUSTOMER loyalty programs; MOTIVATION (Psychology)

Source: Journal of Consumer Research; Feb2024, Vol. 50 Issue 5, p945-961, 17p

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Academic Journal

Words Meet Photos: When and Why Photos Increase Review Helpfulness.

Authors : Ceylan, Gizem; Diehl, Kristin; Proserpio, Davide

Subjects: CONSUMERS' reviews; PHOTOGRAPHS; USER-generated content

Source: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p5-26, 22p

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Academic Journal

Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.

Authors : Bergner, Anouk S; Hildebrand, Christian; Häubl, Gerald

Subjects: CHATBOTS; ARTIFICIAL intelligence; BRAND choice

Source: Journal of Consumer Research; Dec2023, Vol. 50 Issue 4, p742-764, 23p

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Academic Journal

Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products.

Authors : de Bellis, Emanuel; Johar, Gita Venkataramani; Poletti, Nicola

Subjects: MANUAL labor; CONSUMER preferences; CONSUMER behavior

Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p949-965, 17p

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Academic Journal

Competition and the Regulation of Fictitious Pricing.

Authors : Staelin, Richard; Urbany, Joel E.; Ngwe, Donald

Subjects: PRICING; PRICE regulation; ECONOMIC competitionUNITED States. Federal Trade Commission

Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p826-846, 21p

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Periodical

How Inclusive Brands Fuel Growth.

Authors : Rodríguez-Vifá, Omar; Nickerson, Dionne; Bharadwaj, Sundar

Subjects: MARKETING; CUSTOMER experience; DIVERSITY & inclusion policies

Source: Harvard Business Review; May/Jun2024, Vol. 102 Issue 3, p114-123, 10p, 7 Color Photographs

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Academic Journal

Not Just about Price: How Benefit Focus Determines Consumers' Retailer Pricing Strategy Preference.

Authors : Hydock, Chris; Wathieu, Luc

Subjects: CONSUMER preferences; PRODUCT quality; PRICING

Source: Journal of Consumer Research; Oct2023, Vol. 50 Issue 3, p447-467, 21p, 1 Diagram, 5 Charts, 5 Graphs

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