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Academic Journal

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing.

Subjects: IMPULSE buying; MARKETING; CONSUMER behavior

  • Source: Journal of Consumer Research; Jun2021, Vol. 48 Issue 1, p51-76, 26p, 2 Color Photographs, 2 Diagrams, 2 Charts, 4 Graphs

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Academic Journal

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Subjects: MOBILE apps; CONSUMER behavior; MARKETING

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p246-264, 19p, 8 Charts, 3 Graphs

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Academic Journal

Marketing, Through the Eyes of the Stigmatized.

Subjects: SOCIAL stigma; MARKETING; CONSUMPTION (Economics)

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p223-245, 23p, 3 Diagrams, 4 Charts, 2 Graphs

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Academic Journal

How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

Subjects: RELIGIOUSNESS; CONSUMER behavior; FORGIVENESS

  • Source: Journal of Consumer Research; Feb2021, Vol. 47 Issue 5, p807-828, 22p, 1 Color Photograph, 2 Diagrams, 2 Charts, 3 Graphs

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