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Academic Journal

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Subjects: MOBILE apps; CONSUMER behavior; MARKETING

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p246-264, 19p, 8 Charts, 3 Graphs

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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Academic Journal

Marketing, Through the Eyes of the Stigmatized.

Subjects: SOCIAL stigma; MARKETING; CONSUMPTION (Economics)

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p223-245, 23p, 3 Diagrams, 4 Charts, 2 Graphs

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Academic Journal

Status Pivoting.

Subjects: SOCIAL status; CONSUMPTION (Economics) & psychology; CONSUMER behavior

  • Source: Journal of Consumer Research; Apr2021, Vol. 47 Issue 6, p978-1002, 25p, 1 Color Photograph, 2 Diagrams, 1 Chart, 5 Graphs

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