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Dissertation/ Thesis

Konsum durch Imitation: Der Einfluss des Unbewussten auf das Konsumverhalten.

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *COGNITIVE psychology researchDEUTSCHE Bahn AG

  • Source: University of St. Gallen, Business Dissertations. 2009, p1-161. 160p. 8 Diagrams, 34 Charts, 19 Graphs.

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Dissertation/ Thesis

Der Wert von Produktvielfalt: Wirkung großer Sortimente auf das Verhalten von Konsumenten.

Subjects: *PREFERENCE heterogeneity; *CONSUMER preferences research; *PRODUCT differentiation

  • Source: University of St. Gallen, Business Dissertations. 2005, p1-461. 461p. 50 Diagrams, 93 Charts, 25 Graphs.

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Dissertation/ Thesis

Markenrepositionierung -- zwischen Trading Up und Trading Down.

Subjects: *MARKET repositioning; *PRODUCT positioning; *POSITIONING (Advertising)MIGROS-Genossenschafts-Bund ; GIORGIO Armani SpA ; BAYERISCHE Motoren Werke AG

  • Source: University of St. Gallen, Business Dissertations. 2010, p1-198. 273p. 6 Color Photographs, 2 Black and White Photographs, 34 Diagrams, 41 Charts, 5 Graphs.

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Dissertation/ Thesis

Einordnung des Forschungsobjektes und inhaltliche Abgrenzung.

Subjects: *PRICES; *PRICING; *DECISION making

  • Source: University of St. Gallen, Business Dissertations. 5/22/2018, p33-42. 10p.

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Dissertation/ Thesis

Einordnung des Forschungsobjektes und inhaltliche Abgrenzung.

Subjects: *PRICES; *PRICING; *DECISION making

  • Source: University of St. Gallen, Business Dissertations. 5/22/2018, p43-71. 29p.

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Dissertation/ Thesis

Strafe oder Anreiz : Eine empirische Untersuchung zur Kundensteuerung in der Airline-Branche.

Subjects: *COMMERCIAL aeronautics; *AIRLINE industry; *CUSTOMER loyalty programs

  • Source: University of St. Gallen, Business Dissertations. 2007, preceding p1-249. 261p. 20 Diagrams, 59 Charts, 14 Graphs.

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  • 1-6 of  6 results for ""CONSUMER behavior""