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Academic Journal

Consumer Navigation in Health Insurance.

Subjects: *HEALTH insurance; *CONSUMER behavior; *MEDICAL care

  • Source: Journal of Financial Service Professionals. May2020, Vol. 74 Issue 3, p34-36. 3p.

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Academic Journal

Management Insights.

Subjects: *SUPPLY chain management; *CONSUMER behavior; *RATE of return

  • Source: Management Science. May2012, Vol. 58 Issue 5, piv-vi. 3p.

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Academic Journal

A BROADER VISION.

Subjects: *RATE of return; *CONSUMER behavior; *MARKETING strategy

  • Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p32-37. 6p.

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Periodical

MATH & MAGIC.

Subjects: *BUSINESS enterprises; *BIG data; *CONSUMER behavior

  • Source: NZ Marketing Magazine. Jan/Feb2013, p37-40. 4p.

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Periodical

Boosting returns on marketing investment.

Subjects: *MARKETING; *CONSUMER behavior; *MARKET penetration

  • Source: McKinsey Quarterly. 2005, Issue 2, p36-47. 12p. 1 Diagram, 2 Charts, 1 Graph.

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Periodical

DESIRE: Thou shalt be coveted.

Subjects: *BRAND name products; *CONSUMER behavior; *MARKETINGGREAT Britain

  • Source: Marketing Week. 1/20/2011, Vol. 34 Issue 2, p16-20. 5p.

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