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Periodical

GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

Subjects: *OLDER consumers; *PROBLEM solving; *CUSTOMER relations

  • Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

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Periodical

DIGITAL AUDIO SEES SHIFTS: With less commuting, consumers are changing when and where they listen—and what they are listening to.

Subjects: *DIGITAL sound recording; *COMMUTING; *CONSUMER behavior

  • Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p7-7. 1p.

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Periodical

5 CONSUMER TRENDS THAT WILL ENDURE AFTER COVID-19: What it means for marketers now that consumers are embracing new behavior and habits.

Subjects: *COVID-19; *CONSUMER behavior; *OLDER consumers

  • Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p12-12. 1p.

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Periodical

ACTIONS SPEAK LOUDER THAN LOGOS: 5 tips from a consumer psychologist on how brands should respond to coronavirus.

Subjects: *PSYCHOLOGISTS; *LOGOS (Symbols); *CONSUMERS

  • Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p10-10. 1p.

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Periodical

BUILDING THEIR OWN MEDIA NETWORKS: Retailers are leveraging first-party customer data and brand relationships to get a larger piece of the advertising pie.

Subjects: *MASS media; *RETAIL industry; *COMPLIANT platforms

  • Source: Advertising Age. 3/9/2020, Vol. 91 Issue 5, p12-12. 1p.

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Periodical

THROWING IN THE TOWEL: Tecate exits boxing, targets younger drinkers with new 'Mexico is in Us' campaign.

Subjects: *OLDER consumers; *MEXICAN Americans; *CHIEF marketing officers

  • Source: Advertising Age. 2/24/2020, Vol. 91 Issue 4, p2-2. 1p.

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Periodical

TOYS GROW UP: Toymakers turn to adults to juice revenue.

Subjects: *TOYMAKERS; *ADULTS; *TOYS

  • Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p14-14. 1p.

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Periodical

THE DATA DILEMMA: How to gain first-party data without creeping out your customers.

Subjects: *DILEMMA; *CONSUMERS; *CHILDREN'S clothing

  • Source: Advertising Age. 11/18/2019, Vol. 90 Issue 22, p13-13. 1p.

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Periodical

BRACING FOR SWEEPING NEW DATA PRIVACY LAW: How brands are preparing as the California Consumer Privacy Act becomes a reality in 2020.

Subjects: *PRIVACY; *CONSUMERS; *BUSINESS development

  • Source: Advertising Age. 10/14/2019, Vol. 90 Issue 20, p22-22. 1p.

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Periodical

OMNICOM CUTS TIES WITH E-CIGARETTE MAKER JUUL: DDB had worked with the brand for about a year.

Subjects: *YOUNG consumers; *BRANDING (Marketing); *TOBACCO products

  • Source: Advertising Age. 9/30/2019, Vol. 90 Issue 19, p1-1. 1p.

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