Search Results

Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *BRAND name products; *YOUNG consumers; *OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

Record details

Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

• Authors : Bonilla, Brian (AUTHOR)

Subjects: *ROCK music; *GENERATION Z consumers; *SEMINOLE (North American people)FLORIDA

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

Record details

International Agency of the Year.

Subjects: *GENERATION Z consumers; *OLDER people; *GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

Record details

NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *GENERATION Z consumers; *FOOTBALL fans; *BASKETBALLNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

Record details

In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

• Authors : Liffreing, Ilyse (AUTHOR)

Subjects: *GENERATION Z; *GENERATION Z consumers; *VIDEOS

• Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.

Record details

P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

• Authors : Neff, Jack (AUTHOR)

Subjects: *YOUNG consumers; *SOCCER; *SOCCER playersMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141 ; NATIONAL Football League ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p4-4. 1p.

Record details

THE WEEK AHEAD.

Subjects: *CUSTOMER loyalty programs; *COVID-19 pandemic; *ECONOMIC indicators

• Source: Advertising Age. 3/22/2021, Vol. 92 Issue 3, p3-3. 1p.

Record details

SENIOR SHOPPERS ARE THE NEWEST BRAND BATTLEFIELD: As loyalties fray during COVID, older shoppers are evolving their habits, creating an opportunity for companies ranging from Facebook to funeral startups.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *BRAND loyalty; *CONSUMER behavior

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p16-16. 1p.

Record details

How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *COVID-19 pandemic; *OLDER peopleFACEBOOK Inc.

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

Record details

GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *PROBLEM solving; *CUSTOMER relations

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

Record details

DIGITAL AUDIO SEES SHIFTS: With less commuting, consumers are changing when and where they listen—and what they are listening to.

• Authors : Slefo, George P. (AUTHOR)

Subjects: *DIGITAL sound recording; *COMMUTING; *CONSUMER behavior

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p7-7. 1p.

Record details

5 CONSUMER TRENDS THAT WILL ENDURE AFTER COVID-19: What it means for marketers now that consumers are embracing new behavior and habits.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *CONSUMER behavior; *OLDER consumers

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p12-12. 1p.

Record details

ACTIONS SPEAK LOUDER THAN LOGOS: 5 tips from a consumer psychologist on how brands should respond to coronavirus.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *PSYCHOLOGISTS; *LOGOS (Symbols); *CONSUMERS

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p10-10. 1p.

Record details

BUILDING THEIR OWN MEDIA NETWORKS: Retailers are leveraging first-party customer data and brand relationships to get a larger piece of the advertising pie.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *MASS media; *RETAIL industry; *COMPLIANT platforms

• Source: Advertising Age. 3/9/2020, Vol. 91 Issue 5, p12-12. 1p.

Record details

THROWING IN THE TOWEL: Tecate exits boxing, targets younger drinkers with new 'Mexico is in Us' campaign.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *OLDER consumers; *MEXICAN Americans; *CHIEF marketing officers

• Source: Advertising Age. 2/24/2020, Vol. 91 Issue 4, p2-2. 1p.

Record details

TOYS GROW UP: Toymakers turn to adults to juice revenue.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *TOYMAKERS; *ADULTS; *TOYS

• Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p14-14. 1p.

Record details

THE DATA DILEMMA: How to gain first-party data without creeping out your customers.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *DILEMMA; *CONSUMERS; *CHILDREN'S clothing

• Source: Advertising Age. 11/18/2019, Vol. 90 Issue 22, p13-13. 1p.

Record details

BRACING FOR SWEEPING NEW DATA PRIVACY LAW: How brands are preparing as the California Consumer Privacy Act becomes a reality in 2020.

• Authors : Slefo, George P. (AUTHOR)

Subjects: *PRIVACY; *CONSUMERS; *BUSINESS development

• Source: Advertising Age. 10/14/2019, Vol. 90 Issue 20, p22-22. 1p.

Record details

OMNICOM CUTS TIES WITH E-CIGARETTE MAKER JUUL: DDB had worked with the brand for about a year.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *YOUNG consumers; *BRANDING (Marketing); *TOBACCO products

• Source: Advertising Age. 9/30/2019, Vol. 90 Issue 19, p1-1. 1p.

Record details

NEW KIDS ON THE BLOCK: Move over Gen Z, Generation Alpha is the one to watch.

• Authors : Pasquarelli, Adrianne; Schultz, E.J.

Subjects: *GENERATIONS; *GENERATION Z; *MILLENNIALS

• Source: Advertising Age. 1/21/2019, Vol. 90 Issue 2, p22-22. 1p.

Record details

Small Agency of the Year, by Size.

Subjects: *YOUNG consumers; *HOME remodeling

• Source: Advertising Age. 8/12/2019, Vol. 90 Issue 16, p21-21. 1p.

Record details

A REMEDY FOR HEALTH CARE: New brands put the consumer in control.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *MEDICAL care; *HEALTH insurance; *CONSUMERS

• Source: Advertising Age. 7/29/2019, Vol. 90 Issue 15, p20-20. 1p.

Record details

CHOBANI'S ACTIVE CULTURE: CMO Peter McGuinness on his career—and recent challenges.

• Authors : Braiker, Brian

Subjects: *CONSUMERS; *ADVERTISING; *MASS media industryCHOBANI LLCMCGUINNESS, Peter

• Source: Advertising Age. 5/13/2019, Vol. 90 Issue 10, p8-8. 1p.

Record details

ETSY RAMPS UP MARKETING IN REVERSAL AFTER PULLBACK: Online marketplace spent first quarter learning that it needs marketing.

• Authors : Pasquarelli, Adrianne

Subjects: *CONSUMERS; *TELEVISIONETSY Inc.FACEBOOK (Web resource)...

• Source: Advertising Age. 5/13/2019, Vol. 90 Issue 10, p6-6. 1p.

Record details

MCDONALD'S UPDATES AFRICAN-AMERICAN MESSAGE: The Golden Arches' Black & Positively Golden.

• Authors : Wohl, Jessica

Subjects: *AFRICAN Americans; *CONSUMERS; *RESTAURANTSMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDWILLIAMS, Lizette

• Source: Advertising Age. 4/1/2019, Vol. 90 Issue 7, p6-6. 1p.

Record details