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Team Edison: Inside the Ford division charged with making good on its EV plans.

• Authors : Schultz, E.J.

Subjects: *ELECTRIC vehicles; *INTERNET marketing; *ADVERTISINGFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 3/18/2019, Vol. 90 Issue 6, p25-25. 1p.

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ADVANCED DATA MANAGEMENT: How to see past the promises and get what you need.

• Authors : Slefo, George

Subjects: *DATA; *MANAGEMENT software; *BUSINESS namesADOBE Systems Inc. 102096559 ADOBE Systems Inc. ADOBE Systems Inc. 102096559 102096559 ADOBE Systems Inc. 102096559 ADBE

• Source: Advertising Age. 3/18/2019, Vol. 90 Issue 6, p16-16. 1p.

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REEBOK REINVENTS FOR REVIVAL: Ads aim to 'jolt' buyers into taking another look.

• Authors : Pasquarelli, Adrianne

Subjects: *ADVERTISING campaigns; *CONSUMERS; *ELECTRONIC commerceADIDAS AG ADIDAS AG ADIDAS AG 015869621 ; MEDIACOM Holdings Ltd.

• Source: Advertising Age. 3/18/2019, Vol. 90 Issue 6, p10-10. 1p.

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BURGER KING HAS IT ITS WAY: Despite some bad numbers, the brand says Andy Warhol spot delivered on its goals.

• Authors : Wohl, Jessica

Subjects: *ADVERTISING; *CONSUMERS; *FOOD industryBURGER King Corp.MACHADO, Fernando

• Source: Advertising Age. 2/18/2019, Vol. 90 Issue 4, p7-7. 1p.

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LAND ROVER TAKES AN URBAN DETOUR: The redesigned Range Rover Evoque hits the city streets.

• Authors : Schultz, E.J.

Subjects: *SPORT utility vehicles; *RANGE Rover truck; *COMPACT cars

• Source: Advertising Age. 2/18/2019, Vol. 90 Issue 4, p6-6. 1p.

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READING THE ROOM: Avoid backlash-inducing mistakes by diversifying...everything.

• Authors : Pasquarelli, Adrianne

Subjects: *AFRICAN Americans; *FASHION; *CONSUMERSPERRY, Katy, 1984-; PINAULT, Francois-Henri, 1962-

• Source: Advertising Age. 2/18/2019, Vol. 90 Issue 4, p20-20. 1p.

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RECESSION REDUX?: Advertising, tech and media executives report an uptick in talk of a possible downturn.

• Authors : Sloane, Garett

Subjects: *ADVERTISING executives; *RECESSIONS; *MASS media

• Source: Advertising Age. 1/21/2019, Vol. 90 Issue 2, p4-4. 1p.

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YOUNG WANDERLUST GIVES NEW LIFE TO RV MARKET.

• Authors : Schultz, E.J.

Subjects: *RECREATIONAL vehicles; *RECREATIONAL vehicle industry; *MOTOR homes

• Source: Advertising Age. 3/19/2018, Vol. 89 Issue 7, p0019-0019. 1p.

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FOR THE LOVE OF PETS.

• Authors : Pasquarelli, Adrianne

Subjects: *PET supplies; *MILLENNIAL consumers; *PET supplies industry

• Source: Advertising Age. 8/13/2018, Vol. 89 Issue 17, p0019-0019. 1p.

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HISPANIC FACT PACK 2018.

Subjects: *HISPANIC American consumers; *MARKETINGUNITED States

• Source: Advertising Age. 8/13/2018, Vol. 89 Issue 17, p0006-0006. 1p.

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THE SKINNY ON HISPANIC TV.

• Authors : Liesse, Julie

Subjects: *HISPANIC American consumers; *INTERNET industry; *STREAMING video & televisionUNITED States

• Source: Advertising Age. 8/13/2018, Vol. 89 Issue 17, p0006-0006. 1p.

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GETTY PICTURES A BRAND-NEW FUTURE.

• Authors : Graham, Megan

Subjects: *CONSUMERS; *STOCK photography; *OLYMPIC Winter Games (23rd : 2018 : Pyeongchang, South Korea)GETTY Images Inc. 028464894 GETTY Images Inc. GETTY Images Inc. 028464894 028464894 GETTY Images Inc. 028464894 GETYSHAPIRO, Bill; BLAU, Andy

• Source: Advertising Age. 3/5/2018, Vol. 89 Issue 5, p0005-0005. 1p.

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DO YOU KNOW THE 27 DIFFERENT TYPES OF GEN ZERS?

• Authors : Dumenco, Simon

Subjects: *GENERATION Z; *GENERATION Z consumers; *POPULAR cultureFACEBOOK (Web resource)

• Source: Advertising Age. 1/22/2018, Vol. 89 Issue 2, p0030-0030. 1p.

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BANKING ON YOUTH.

• Authors : Pasquarelli, Adrianne

Subjects: *FINANCIAL literacy; *GENERATION Z; *TARGET marketing

• Source: Advertising Age. 1/22/2018, Vol. 89 Issue 2, p0022-0022. 1p.

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PRETTY YOUNG THINGS.

• Authors : Doland, Angela

Subjects: *ADVERTISING endorsements; *CELEBRITIES; *MARKETING strategyCHINA

• Source: Advertising Age. 11/6/2017, Vol. 88 Issue 21, p0012-0012. 1p.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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WINNING BIG.

• Authors : Braiker, Brian

Subjects: *ADVERTISING; *HISPANIC American consumersCRAYOLA LLC CRAYOLA LLC CRAYOLA LLC 004298753

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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Online Travel Agencies Go on $ummer $pending $pree.

• Authors : SCHULTZ, E.J.; PASQUARELLI, ADRIANNE

Subjects: *ADVERTISING spending; *TRAVEL agents; *HOTELS

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0020-0020. 1p.

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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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MILLENNIAL MINDSET HELPS 116-YEAR-OLD NORDSTROM BOOM.

• Authors : Pasquarelli, Adrianne

Subjects: *SALES; *MILLENNIAL consumers; *TEMPORARY storesNORDSTROM Inc. 007942915 NORDSTROM Inc. NORDSTROM Inc. 007942915 007942915 NORDSTROM Inc. 007942915 JWN

• Source: Advertising Age. 2/6/2017, Vol. 88 Issue 3, p0004-0004. 1p.

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ANA TARGETS A NEW OPPONENT: FACEBOOK.

• Authors : Pollack, Judann ; Stein, Lindsay

Subjects: *INTERNET advertising; *CONSUMERSASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851 ; MEDIA Rating Council (Organization)FACEBOOK (Web resource)...

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0003-0003. 1p.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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