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Periodical

Good 'stewardship' at OAAA.

Subjects: *ASSOCIATIONS, institutions, etc.; *ADVERTISING; *TOBACCO

  • Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, p22-22. 1/5p.

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Periodical

Segmenting black market.

Subjects: *LETTERS to the editor; *AFRICAN American consumers

  • Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p25. 1/8p.

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Periodical

Retailers join the club.

Subjects: *CUSTOMER loyalty programs; *MARKETING; *CUSTOMER clubsWALDEN Book Co. Inc.

  • Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p31. 1/8p. 1 Black and White Photograph.

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Periodical

That was then, this is now.

Subjects: *CONSUMERS; *TELEVISION programs; *WOMEN'S employmentUNITED States

  • Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p28-28. 1/5p.

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Periodical

Aging consumers spur niche growth.

Subjects: *PERIODICAL publishing; *OLDER people; *OLDER consumersUNITED States

  • Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p32-32. 1/3p. 1 Black and White Photograph.

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Periodical

NEWSWATCH.

Subjects: *MARKETING; *RESTAURANTS; *YOUNG consumersUNITED StatesAT&T Inc.

  • Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p12-12. 1/7p.

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