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Hard Rock rolls dice on Droga5 for its new sportsbook: The first work, expected to launch in Florida later this year, is geared toward millennials and Gen Z over age 21.

• Authors : Bonilla, Brian (AUTHOR)

Subjects: *ROCK music; *GENERATION Z consumers; *SEMINOLE (North American people)FLORIDA

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.

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Here's which 'buy now, pay later' brands are winning on social: BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *BRAND name products; *YOUNG consumers; *OLDER consumers

• Source: Advertising Age. 9/20/2021, Vol. 92 Issue 13, p5-5. 1p.

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International Agency of the Year.

Subjects: *GENERATION Z consumers; *OLDER people; *GROSS domestic product

• Source: Advertising Age. 8/9/2021, Vol. 92 Issue 12, p16-16. 1p.

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NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

• Authors : Schultz, E.J. (AUTHOR)

Subjects: *GENERATION Z consumers; *FOOTBALL fans; *BASKETBALLNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.

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In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

• Authors : Liffreing, Ilyse (AUTHOR)

Subjects: *GENERATION Z; *GENERATION Z consumers; *VIDEOS

• Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.

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P&G adds soccer to NFL and Olympics deals: MLS deal spurred by Major League Soccer's strength with younger and Hispanic consumers.

• Authors : Neff, Jack (AUTHOR)

Subjects: *YOUNG consumers; *SOCCER; *SOCCER playersMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141 ; NATIONAL Football League ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/19/2021, Vol. 92 Issue 5, p4-4. 1p.

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THE WEEK AHEAD.

Subjects: *CUSTOMER loyalty programs; *COVID-19 pandemic; *ECONOMIC indicators

• Source: Advertising Age. 3/22/2021, Vol. 92 Issue 3, p3-3. 1p.

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SENIOR SHOPPERS ARE THE NEWEST BRAND BATTLEFIELD: As loyalties fray during COVID, older shoppers are evolving their habits, creating an opportunity for companies ranging from Facebook to funeral startups.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *COVID-19; *BRAND loyalty; *CONSUMER behavior

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p16-16. 1p.

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How Facebook is helping brands capture Boomer dollars.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *OLDER consumers; *COVID-19 pandemic; *OLDER peopleFACEBOOK Inc.

• Source: Advertising Age. 10/19/2020, Vol. 91 Issue 17, p18-18. 1p.

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DIGITAL AUDIO SEES SHIFTS: With less commuting, consumers are changing when and where they listen—and what they are listening to.

• Authors : Slefo, George P. (AUTHOR)

Subjects: *DIGITAL sound recording; *COMMUTING; *CONSUMER behavior

• Source: Advertising Age. 4/6/2020, Vol. 91 Issue 7, p7-7. 1p.

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