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Periodical

4 trends to watch in health and wellness: What marketers should know about mental health awareness, how the definition of 'wellness' has changed and why quirky, playful ads sustain connections with consumers.

Subjects: *MENTAL health; *CONSUMER behavior; *BUSINESS hours

  • Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p20-20. 1p.

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Kraft Mac & Cheese to consumers: It's OK to say 'no': New campaign injects attitude behind the 'Help Yourself' positioning.

Subjects: *CHEESE; *ATTITUDE (Psychology); *COMFORT food

  • Source: Advertising Age. 1/10/2022, Vol. 93 Issue 1, p7-7. 1p.

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10 shows we binge-watched in 2021: From 'Squid Game' to 'Succession,' a look at what captivated consumers this year.

Subjects: *SUCCESSION planning; *COOKING competitionsWINSLET, Kate, 1975-

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p15-15. 1p.

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Everything marketers need to know about Black Friday: Consumers are shopping earlier than ever, but products will be more expensive.

Subjects: *BLACK Friday (Retail trade); *HOLIDAY shopping; *CONSUMER behavior

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p1-1. 1p.

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What marketers need to know to win consumers in 2022: Instacart President Carolyn Everson, Ford CMO Suzy Deering and actress Tracee Ellis Ross join the lineup for Ad Age Next: CMO.

Subjects: *CHIEF marketing officers; *PRESIDENTS; *CORPORATE communicationsFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 FROSS, Tracee Ellis, 1972-

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p7-7. 1p.

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Spotify ads seen as more trustworthy than TikTok, Kantar study finds: Consumers are more receptive to podcast ads, according to Kantar's Media Reactions survey.

Subjects: *ADVERTISING; *INTERNET music; *STREAMING video & television

  • Source: Advertising Age. 9/6/2021, p3-3. 1p.

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How brands are welcoming consumers back to post-COVID normalcy: Tactics marketers are taking to embed their brands into post-lockdown life, from Anheuser-Busch to Uber.

Subjects: *STAY-at-home orders; *BRAND name products; *COVID-19UBER Technologies Inc.

  • Source: Advertising Age. 7/12/2021, Vol. 92 Issue 10, p24-24. 1p.

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Consumers miss in-store sampling: New poll shows acceptance of the pre-pandemic marketing tactic.

Subjects: *BAKED products; *ONLINE shopping

  • Source: Advertising Age. 6/14/2021, Vol. 92 Issue 9, p6-6. 1p.

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NBCU unveils new e-commerce capabilities: Media giant leans into interactive ad formats delivering brands to engaged consumers.

Subjects: *ELECTRONIC commerce; *TELEVISION advertising; *ADVERTISING

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p13-13. 1p.

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Will consumers trade data history for deals?: Data brokers offer perks for people to hand over their activity logs on Facebook, Google and other sites.

Subjects: *CUSTOMER relations; *LUXURIES; *GENERAL Data Protection Regulation, 2016GOOGLE (Web resource)

  • Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p20-20. 1p.

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  • 1-10 of  2,394 results for ""CONSUMERS""