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Periodical

December poll shows public more hopeful.

Authors : Shapiro, Leo J.; Bohmbach, Dwight

Source: Advertising Age. 1981, Vol. v52, pages. 1

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Periodical

Report finds fears of financial squeeze.

Authors : Shapiro, Leo J.; Bohmbach, Dwight

Source: Advertising Age. 1981, Vol. v52, pages. 1

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Periodical

Views from the inside; agency execs look at segments of the market they work with.

Authors : Aguirre, Jesus D.; Zubizaretta, Teresa; Diaz-Albertini, Luis

Source: Advertising Age. 1981, Vol. v52, pages. 4

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Periodical

Meal foulups lead to hunger for radio.

Authors : Fierman, Jaclyn

Source: Advertising Age. 1981, Vol. v52, pages. 2

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Periodical

Two worlds together; towns along the U.S.-Mexico border could provide marketing edge.

Authors : Fones, Michael

Source: Advertising Age. 1981, Vol. v52, pages. 1

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Periodical

VIP shops ante up in ad game.

Authors : Gage, Theodore J.

Source: Advertising Age. 1981, Vol. v52, pages. 2

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Periodical

Flavors of Spanish; giving products a Hispanic touch calls for special strategies.

Authors : Landis, Dylan; Sunila, Joyce; Goltermann, Jane

Source: Advertising Age. 1981, Vol. v52, pages. 5

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Periodical

Broadcast: Los Angeles espanol.

Authors : Marich, Bob

Source: Advertising Age. 1981, Vol. v52, pages. 3

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Periodical

Print: magazines put accent on Miami.

Authors : Reddicliffe, Steven

Source: Advertising Age. 1981, Vol. v52, pages. 2

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Periodical

A profile grows to new heights.

Authors : Watanabe, Mark

Source: Advertising Age. 1981, Vol. v52, pages. 3

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