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Ad intrusion up, say consumers.

• Authors : ATKINSON, CLAIRE

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERSUNITED States

• Source: Advertising Age. 1/6/2003, Vol. 74 Issue 1, p1-19. 2p. 1 Color Photograph.

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P&G kisses up to the boss: consumers.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Consumers to TV networks: Keep ads, regular programs.

• Authors : Cardona, Mercedes M.

Subjects: *CONSUMERS; *MARKETING consultants; TELEVISION & warIRAQ; UNITED States

• Source: Advertising Age. 3/31/2003, Vol. 74 Issue 13, p3. 2p. 1 Color Photograph.

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Getting along with the new boss - the consumer.

• Authors : Lafley, A.G.¹

Subjects: *CONSUMER behavior; *CONSUMERS; *ADVERTISINGUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 3/28/2005, Vol. 76 Issue 13, p24-91. 2p. 1 Color Photograph.

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Woo skeptical consumers with increased respect.

• Authors : Blackshaw, Pete¹

Subjects: *INTERNET marketing; *INTERNET advertising; *INTERNETUNITED States

• Source: Advertising Age. 3/13/2000, Vol. 71 Issue 11, p46-46. 3/4p. 1 Black and White Photograph.

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Would you like a long walk with those fries? Yes.

• Authors : Macarthur, Kate

Subjects: *CONSUMERS; FAST food restaurants; NUTRITIONUNITED States

• Source: Advertising Age. 3/21/2005, Vol. 76 Issue 12, p1-34. 2p. 1 Color Photograph.

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Street theater replacing TV.

• Authors : Hill, Julianne

Subjects: *TEENAGE consumers; *CONSUMERS; *MARKETINGUNITED States

• Source: Advertising Age. 11/29/1999, Vol. 70 Issue 49, ps12-s13. 2p. 1 Black and White Photograph.

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With U.S. consumers tapped out, it will take other markets to float our economy.

• Authors : Crain, Rance

Subjects: *CONSUMERS; *CONSUMPTION (Economics); *GROSS domestic productUNITED States

• Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p15-15. 2/5p. 1 Color Photograph.

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BOTTOM'S UP! A LOOK AT AMERICA'S DRINKING HABITS.

• Authors : ZMUDA, NATALIE

Subjects: *CONSUMERS; *BEVERAGE industry; BEVERAGESUNITED States

• Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-5. 2p. 1 Chart.

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Public might cut cord on landlines, cable TV.

• Authors : Neff, Jack

Subjects: *TELECOMMUNICATION systems; *CONSUMERS; *PERSONAL communication service systemsUNITED States

• Source: Advertising Age. 10/27/2008, Vol. 79 Issue 40, p3-27. 2p.

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Economy may be rotten, but it's ripe for package food.

• Authors : York, Emily Bryson

Subjects: *CONSUMERS; *CORPORATE profits; *ECONOMICSUNITED StatesCAMPBELL Soup Co. CAMPBELL Soup Co. CAMPBELL Soup Co. CPB; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, p4-62. 2p. 1 Color Photograph.

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THREE YEARS AND OUT.

• Authors : Frazier, Mya

Subjects: *CONSUMER behavior; *CONSUMERS; *NEW product developmentUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p24-24. 2p. 1 Color Photograph, 1 Graph.

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LOSING HISPANIC CONSUMERS? DON'T BLAME TRUMP, BLAME AMAZON.

• Authors : Schultz, E.J.; Pasquarelli, Adrianne

Subjects: *HISPANIC American consumers; *CONSUMPTION (Economics); *RETAIL industryUNITED StatesCORNELL, Brian C., 1960-; TRUMP, Donald, 1946-; LOPEZ Negrete, Alex

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p6-1. 1p.

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Survey shows consumers befuddled by technology.

• Authors : Fine, Jon

Subjects: *SURVEYS; *CONSUMERS; *TECHNOLOGYYANKEE Group Research Inc.

• Source: Advertising Age. 7/12/2004, Vol. 75 Issue 28, p8-8. 1/3p.

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Courting craftier consumers.

• Authors : Elkin, Tobi

Subjects: *ADVERTISING agencies; *ADVERTISING; *INTEGRATED marketingUNITED States

• Source: Advertising Age. 7/1/2002, Vol. 73 Issue 26, p28-28. 1/4p. 1 Color Photograph.

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Inside line.

Subjects: *MARKETING; *CONSUMERSLEXMARK International Inc. 623331717 LEXMARK International Inc. LEXMARK International Inc. 623331717 623331717 LEXMARK International Inc. 623331717 LXK; U-Access (Company)

• Source: Advertising Age. 11/22/1999, Vol. 70 Issue 48, p20-22. 2p.

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Consumers Reach the Boiling Point Over Privacy Issues.

• Authors : Krol, Carol; Johnson, Bradley; Halliday, Jean

Subjects: *PRIVACY; *CUSTOMER relations; *CUSTOMER servicesUNITED States

• Source: Advertising Age. 3/29/1999, Vol. 70 Issue 13, p22-22. 1p.

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Is cross-cultural an industry breakthrough or threat to ethnic shops?

• Authors : BUSH, MICHAEL

Subjects: *ADVERTISING; *CONSUMERS; *TARGET marketingUNITED States

• Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p4-5. 2p.

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Ad effort can't rescue economy--at least not yet.

• Authors : Neff, Jack

Subjects: *CONSUMER confidence; *CONSUMERS; *PUBLIC service advertisingUNITED States

• Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p1-30. 2p.

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AMERICA, NEW & IMPROVED.

• Authors : Edmondson, Brad

Subjects: *CONSUMERS; POPULATION; MINORITIESUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p31-34. 4p. 1 Color Photograph, 1 Chart, 1 Graph.

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A Look at Today's Consumer.

Subjects: *CONSUMERS; *CONSUMER behavior; *WHITE collar workersUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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Consumers literally the face of Pepsi's latest China push.

• Authors : Madden, Normandy

Subjects: *PRIZE contests in advertising; *ALUMINUM cans; *VIRTUAL communitiesCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP...

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p24-24. 1/2p.

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Consumers to create Pepsi spot in China.

• Authors : Madden, Normandy

Subjects: *CONTESTS; *CONSUMERS; *TELEVISION advertisingCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, p15-15. 1/9p.

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Study says consumers skeptical.

• Authors : Freeman, Laurie

Subjects: *DIRECT-to-consumer prescription drug advertising; *DRUG advertising; *CONSUMERSUNITED States

• Source: Advertising Age. 3/15/1999, Vol. 70 Issue 11, ps20-s20. 1/5p.

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Consumers continue to stand by their causes during downturn; Survey says people will still pay more if they support brand's beliefs.

• Source: Advertising Age. 2008, Vol. 79, Issue 43, pages. 4

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CULTURE MOSAIC.

• Authors : Meyers, Tiffany

Subjects: *TEENAGE consumers; *CONSUMERS; *MARKETINGUNITED States

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-1-S-2. 2p. 3 Color Photographs, 3 Graphs.

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Arcade craze swings into the living room.

• Authors : Bulik, Beth Snyder

Subjects: *CONSUMERS; *TARGET marketing; VIDEO gamesUNITED StatesKONAMI Corp. of America

• Source: Advertising Age. 6/28/2004, Vol. 75 Issue 26, p3-52. 2p. 1 Color Photograph.

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Major ad categories still failing to target Latino consumers.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *HISPANIC Americans; *MARKET segmentationSYNOVATE (Company)

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 2/5p.

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IN GOD -- AND GM -- WE TRUST.

• Authors : Johnson, Bradley

Subjects: *SURVEYS; *CUSTOMER satisfaction; *CONSUMERSUNITED StatesGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p8-9. 2p.

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P&G finds the boss demanding, busy, hard to reach.

• Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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Tune in, trick out trend turns on carmakers.

• Authors : Halliday, Jean

Subjects: *CONSUMERS; *AUTOMOBILE industry; *PRODUCT placementUNITED StatesSPOONHOWER, Jim

• Source: Advertising Age. 11/3/2003, Vol. 74 Issue 44, p4-59. 2p. 3 Color Photographs.

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Consumers are wrestling with how best to 'place-shift'.

• Authors : Lippe, Dan

Subjects: *CONSUMERS; *HIGH definition television; *IEEE 802.11 (Standard)BATES, Joseph

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section pS-2-S-2. 1/4p. 1 Color Photograph.

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Supermarkets attracting most visits by consumers.

• Authors : Pollack, Judann

Subjects: *REFRIGERATED foods; *SUPERMARKETS; *CONSUMERSACNIELSEN Corp.

• Source: Advertising Age. 10/5/1998, Vol. 69 Issue 40, p57-57. 2/5p.

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More consumers turn to PCs for entertainment; on digital consumers.

• Authors : Vorhaus, Mike

• Source: Advertising Age. 2007, Vol. 78, Issue 32, pages. 15

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Want U.K. consumers to label your company 'green'? Just use PR; WPP survey shows almost any marketer (even BP!) can be perceived as an eco-friendly organization.

• Authors : HALL, EMMA

• Source: Advertising Age. 2007, Vol. 78, Issue 22, pages. 20

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'POWERLESS' CONSUMERS SPEND MORE; But responsible brands can strengthen relationships with consumers by helping them cope with threats appropriately.

• Authors : Galinsky, Adam; Rucker, Derek

• Source: Advertising Age. 2008, Vol. 79, Issue 35, pages. 50

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All those applications, and phone users just want to talk; Mike Vorhaus on Digital Consumers.

• Authors : Vorhaus, Mike

• Source: Advertising Age. 2008, Vol. 79, Issue 31, pages. 18

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'Urban' trope misses a large swath of black consumers.

• Authors : Slutsky, Irina

Subjects: *ECONOMIC conditions of African Americans; *AFRICAN American consumers; *SINGLE mothersUNITED States

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p15-15. 1p. 1 Color Photograph.

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Consumers curtail consumption.

• Authors : Creamer, Matthew

Subjects: *CONSUMER behavior research; *PUBLIC opinion polls; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 10/6/2008, Vol. 79 Issue 37, p1-40. 2p.

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Consumers cling to credit amid subprime chaos.

• Authors : Creamer, Matthew

Subjects: *SUBPRIME loans; *MORTGAGES; *CREDIT cardsUNITED StatesEXPERIAN PLC

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p1-23. 2p. 1 Color Photograph.

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For consumers, more can be less if all those 'extras' are unwanted.

• Authors : Crain, Rance

Subjects: *CONSUMERS; *SELLING; *MARKETINGAMERICA Online Inc. 147221006 AMERICA Online Inc. AMERICA Online Inc. 147221006 147221006 AMERICA Online Inc. 147221006 AOL

• Source: Advertising Age. 12/17/2001, Vol. 72 Issue 51, p12-12. 1/2p. 1 Color Photograph.

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Bubblegum Crew cards greet young consumers.

• Authors : Petrecca, Laura

Subjects: *ADVERTISING campaigns; *CONSUMERS; *MARKETINGUNITED StatesAMERICAN Greetings Corp. 004180022 AMERICAN Greetings Corp. AMERICAN Greetings Corp. 004180022 004180022 AMERICAN Greetings Corp. 004180022 AM

• Source: Advertising Age. 2/28/2000, Vol. 71 Issue 9, p16-16. 1/2p. 1 Color Photograph.

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Serving online video ads? Shorter and earlier is better; on digital consumers.

• Authors : Vorhaus, Mike

• Source: Advertising Age. 2007, Vol. 78, Issue 24, pages. 23

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Mobile phones call to consumers.

• Authors : Bowes, Elena; Bartal, David; Crumley, Bruce

Subjects: *WIRELESS telecommunication services industry; *CONSUMERS; *ADVERTISING campaignsEUROPE

• Source: Advertising Age. 1/18/1993, Vol. 64 Issue 3, pI-3-I-29. 2p. 1 Color Photograph, 1 Chart.

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The Question: What do you think is the most important factor for consumers deciding where to buy gas: Brand, price, or location? 61% out of almost 300 said price is what motivates consumers.

• Authors : Lemonnier, Jonathan

• Source: Advertising Age. 2008, Vol. 79, Issue 17, pages. 4

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Hyundai invites consumers to 'discover' the brand.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *MARKET segmentation; *TARGET marketingHYUNDAI Motor America Inc.ROMERO, Patricia

• Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 1/5p.

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TIMES BIASED AGAINST CONSUMERS.

Subjects: *ADVERTISING; *CONSUMERSNEW York Times, The (Newspaper)MCCONNELL, Ben

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, p28-28. 1/9p.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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Study: Young consumers are big multitaskers.

• Authors : Oser, Kris; Wentz, Laurel

Subjects: *YOUNG consumers; *CONSUMER attitudes; *TELEVISION

• Source: Advertising Age. 10/3/2005, Vol. 76 Issue 40, p20-20. 1/5p.

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Consumers: In local banks we trust; Overall confidence in industry plummets to 21%, lowest in decades.

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2008, Vol. 79, Issue 38, pages. 6

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