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Good 'stewardship' at OAAA.

Subjects: *ASSOCIATIONS, institutions, etc.; *ADVERTISING; *TOBACCO

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, p22-22. 1/5p.

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National advertising spurt perks up Seattle-Tacoma media.

• Authors : Todd, Gordon¹

Subjects: *METROPOLITAN areas; *ADVERTISERS; *CONSUMERSWASHINGTON (State)

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, pM-9-M-9. 1/2p.

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Quaker stuffs $22M in sandwich.

• Authors : Liesse, Julie

Subjects: *FOOD advertising; *MICROWAVE food products; *ADVERTISING spendingQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Advertising Age. 7/16/1990, Vol. 61 Issue 29, p40-40. 1/5p.

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Consumers Union hits kids advertising.

• Authors : Dagnoli, Judann

Subjects: *CONSUMERS; *ADVERTISING & children; *ASSOCIATIONS, institutions, etc.UNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p4. 1/2p. 1 Color Photograph.

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Segmenting black market.

• Authors : Clinkscales, Keith T.

Subjects: *LETTERS to the editor; *AFRICAN American consumers

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p25. 1/8p.

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Retailers join the club.

Subjects: *CUSTOMER loyalty programs; *MARKETING; *CUSTOMER clubsWALDEN Book Co. Inc.

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p31. 1/8p. 1 Black and White Photograph.

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Save the children--from ads?

Subjects: *CHILD consumers; *CONSUMER protection; *MARKETINGCONSUMERS Union of US Inc. (Organization)

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p22-22. 1/5p.

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That was then, this is now.

• Authors : McClain, Doug

Subjects: *CONSUMERS; *TELEVISION programs; *WOMEN'S employmentUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p28-28. 1/5p.

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Aging consumers spur niche growth.

• Authors : Kelly, Janice

Subjects: *PERIODICAL publishing; *OLDER people; *OLDER consumersUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p32-32. 1/3p. 1 Black and White Photograph.

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NEWSWATCH.

Subjects: *MARKETING; *RESTAURANTS; *YOUNG consumersUNITED StatesAT&T Inc.

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p12-12. 1/7p.

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Yellow Page stage.

• Authors : Hunt, Heather

Subjects: *YELLOW pages (Telephone directories); *ADVERTISERS; *CONSUMERSKETCHUM Directory Advertising (Company) ; WAHLSTROM & Co.

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p34-34. 1/4p.

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Hispanic influence to 'explode.'.

• Authors : Fisher, Christy

Subjects: *MARKETING; *HISPANIC American consumers; *INTERNATIONAL economic relationsEUROPEAN Economic Community countriesCISNEROS, Henry, 1947-

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p55-55. 1/3p. 1 Black and White Photograph.

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Awaiting recession.

• Authors : Hume, Scott

Subjects: *CONSUMERS; *RECESSIONS; *ECONOMIC surveysUNITED States

• Source: Advertising Age. 8/20/1990, Vol. 61 Issue 34, p63. 1/9p.

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Don't get too pushy.

• Authors : Cappo, Joe

Subjects: *ASSOCIATIONS, institutions, etc.; *AFRICAN American consumers; *CONSUMER preferencesNIKE Inc. 050957364 NIKE Inc. NIKE Inc. 050957364 050957364 NIKE Inc. 050957364 NKE

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p20. 1/3p.

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Pepsi sips recall win.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISING; *CONSUMER attitudes; *CONSUMERSUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; CHEVROLET (Company)

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p34. 1/4p. 1 Chart.

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Web brands to customers: Ayer.

• Authors : Levin, Gary

Subjects: *MARKETING; *CONSUMERS; *ADVERTISINGUNITED StatesN.W. Ayer & Son (Company)

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p28-28. 1/5p.

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FDA's long road back.

Subjects: *ADVERTISERS; *FOOD industry; *HEALTHUNITED StatesUNITED States. Food & Drug Administration

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, p34-34. 1/4p.

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1990 CONSUMER MAGAZINE DIRECTORY.

Subjects: *PERIODICALS; *CONSUMERS; *MASS mediaUNITED States

• Source: Advertising Age. 9/17/1990, Vol. 61 Issue 38, pC-1-C-9. 9p. 51 Color Photographs.

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Green consumer: Concern for environment no fad.

• Authors : Winski, Joseph M.

Subjects: *CONSUMERS; *LIFESTYLES; *ADVERTISING agenciesDDB Worldwide Communications Group Inc.

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p24-24. 1/5p.

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Consumer cycle is clue to an ad timing.

• Authors : Norjean, Laurence W.¹

Subjects: *ADVERTISING media planning; *MARKETING management; *CONSUMERSUNITED States

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p30-30. 1/6p.

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Hispanic car buys down as ads surge.

• Authors : Fisher, Christy

Subjects: *AUTOMOBILE industry; *HISPANIC American consumers; *AUTOMOBILE advertisingUNITED StatesFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p42-42. 2/3p. 1 Black and White Photograph.

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Lintas bounces back with GS&B.

• Authors : Fisher, Christy

Subjects: *ADVERTISING agencies; *HISPANIC American consumersUNITED StatesLINTAS: USA (Company) ; GS & b Advertising (Company) ; FONT & Vaamonde Associates (Company)

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p42-42. 1/4p.

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PRODUCT & ACCOUNT ACTIVITY.

Subjects: *ADVERTISING; *HISPANIC American consumers; *ADVERTISING agenciesUNITED StatesHOME Box Office Inc. ; SOSA & Associates (Company) ; KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172

• Source: Advertising Age. 9/24/1990, Vol. 61 Issue 39, p42-42. 1/8p.

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Pepsi outpaces Nike.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISING; *BRAND name products; *CONSUMERSUNITED States

• Source: Advertising Age. 10/1/1990, Vol. 61 Issue 41, p44-44. 1/3p. 1 Chart.

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Survey researchers study unity options.

• Authors : Fahey, Alison

Subjects: *SURVEYS; *INDUSTRIAL surveys; *CONSUMERSUNITED States

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 2/5p. 1 Graph.

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