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Growth brings affluent, active consumers into the market.

• Authors : Watanabe, Mark

Subjects: *POPULATION; *CONSUMPTION (Economics); *METROPOLITAN areasWASHINGTON (State)

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, pM-5-M-5. 1/2p.

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Consumers Union hits kids advertising.

• Authors : Dagnoli, Judann

Subjects: *CONSUMERS; *ADVERTISING & children; *ASSOCIATIONS, institutions, etc.UNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p4. 1/2p. 1 Color Photograph.

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Where consumers turn for news.

Subjects: *MASS media; *TELEPHONE surveys; *TELEVISION broadcasting of newsUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p12-12. 1/5p. 1 Graph.

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Aging consumers spur niche growth.

• Authors : Kelly, Janice

Subjects: *PERIODICAL publishing; *OLDER people; *OLDER consumersUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p32-32. 1/3p. 1 Black and White Photograph.

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Consumers already are driving less.

• Authors : Hume, Scott

Subjects: *CONSUMER behavior; *GAS prices; *PERSIAN Gulf War, 1991

• Source: Advertising Age. 8/20/1990, Vol. 61 Issue 34, p1. 2p.

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KGF taps data base to target consumers.

• Authors : Liesse, Julie

Subjects: *DIRECT mail advertising; *ADVERTISINGUNITED StatesQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT; KRAFT Foods Global Inc....

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p3-88. 2p. 1 Color Photograph.

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Specialty cosmetics stores a hit with frustrated consumers.

• Authors : Brookman, Faye

Subjects: *SPECIALTY stores; *PERSONAL beauty; *COSMETICS marketingUNITED StatesBODY Shop International PLC...

• Source: Advertising Age. 3/4/1991, Vol. 62 Issue 10, p32-32. 2/5p. 1 Black and White Photograph.

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Kids are consumers, too.

• Authors : Freeman, Laurie

Subjects: *TOILETRIES; *CHILD consumers; *CHILDREN'S healthUNITED StatesS.C. Johnson & Son Inc. ; DUCAIR Tsumura (Company)

• Source: Advertising Age. 3/4/1991, Vol. 62 Issue 10, p33-33. 1/2p.

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Consumers target ire at data bases.

• Authors : Hume, Scott

Subjects: *MARKETING; *CONSUMER behavior; *CONSUMER attitudes

• Source: Advertising Age. 5/6/1991, Vol. 62 Issue 19, p3-3. 2/5p. 1 Diagram.

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Cautious consumers have surveyers wary.

• Authors : Spethmann, Betsy

Subjects: *SURVEYS; *RESEARCH; *CONSUMER research

• Source: Advertising Age. 6/10/1991, Vol. 62 Issue 24, p34-34. 1/3p.

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