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Good 'stewardship' at OAAA.

Subjects: *ASSOCIATIONS, institutions, etc.; *ADVERTISING; *TOBACCO

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, p22-22. 1/5p.

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National advertising spurt perks up Seattle-Tacoma media.

• Authors : Todd, Gordon¹

Subjects: *METROPOLITAN areas; *ADVERTISERS; *CONSUMERSWASHINGTON (State)

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, pM-9-M-9. 1/2p.

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Quaker stuffs $22M in sandwich.

• Authors : Liesse, Julie

Subjects: *FOOD advertising; *MICROWAVE food products; *ADVERTISING spendingQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Advertising Age. 7/16/1990, Vol. 61 Issue 29, p40-40. 1/5p.

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Consumers Union hits kids advertising.

• Authors : Dagnoli, Judann

Subjects: *CONSUMERS; *ADVERTISING & children; *ASSOCIATIONS, institutions, etc.UNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p4. 1/2p. 1 Color Photograph.

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Retailers join the club.

Subjects: *CUSTOMER loyalty programs; *MARKETING; *CUSTOMER clubsWALDEN Book Co. Inc.

• Source: Advertising Age. 7/23/1990, Vol. 61 Issue 30, p31. 1/8p. 1 Black and White Photograph.

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That was then, this is now.

• Authors : McClain, Doug

Subjects: *CONSUMERS; *TELEVISION programs; *WOMEN'S employmentUNITED States

• Source: Advertising Age. 7/30/1990, Vol. 61 Issue 31, p28-28. 1/5p.

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Yellow Page stage.

• Authors : Hunt, Heather

Subjects: *YELLOW pages (Telephone directories); *ADVERTISERS; *CONSUMERSKETCHUM Directory Advertising (Company) ; WAHLSTROM & Co.

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p34-34. 1/4p.

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Awaiting recession.

• Authors : Hume, Scott

Subjects: *CONSUMERS; *RECESSIONS; *ECONOMIC surveysUNITED States

• Source: Advertising Age. 8/20/1990, Vol. 61 Issue 34, p63. 1/9p.

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Pepsi sips recall win.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISING; *CONSUMER attitudes; *CONSUMERSUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; CHEVROLET (Company)

• Source: Advertising Age. 8/27/1990, Vol. 61 Issue 35, p34. 1/4p. 1 Chart.

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Web brands to customers: Ayer.

• Authors : Levin, Gary

Subjects: *MARKETING; *CONSUMERS; *ADVERTISINGUNITED StatesN.W. Ayer & Son (Company)

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p28-28. 1/5p.

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