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City Spotlight SHANGHAI; Everything you need to know about China's ad capital--plus the Avocado Lady.

• Authors : Doland, Angela

• Source: Advertising Age. 2017, Vol. 88, Issue 18.

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A PENNY SAVED; As many retailers hurtle toward disaster, Walmart seems to have corrected course. Instead of swerving between its base and more-affluent consumers--or between bricks and clicks--it's investing in a balanced business model. (Just don't call it 'reinvention').

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 18.

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AGENCY HACKS THAT TOOK GOOD TO GREAT; Change is hard. But there's nothing quite as satisfying as a spectacular reinvention.

• Authors : Stein, Lindsay

• Source: Advertising Age. 2017, Vol. 88, Issue 18.

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SUMMER BUMMERS.

• Authors : Braiker, Brian

Subjects: *MASS media industry; *STOCK exchanges; *ADVERTISING spendingPUBLICIS Groupe SA ; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC

• Source: Advertising Age. 9/11/2017, Vol. 88 Issue 17, p0003-0003. 1p.

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SUMMER BUMMERS.

• Source: Advertising Age. 2017, Vol. 88, Issue 17.

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GROUPM ASKS LESS FROM SOCIAL VIDEO ADS.

• Authors : Graham, Megan

Subjects: *STREAMING video & television; *ADVERTISING; *MASS media ratingsGROUP M Worldwide Inc. ; MEDIA Rating Council (Organization)MONTGOMERY, John

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0004-0004. 1p.

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L'ENFANT TERRIBLE.

• Authors : Braiker, Brian

Subjects: *ADVERTISING executives; *SOCIAL media in business; *SOCIAL mediaHAVAS SAPETERSON, Jason M.

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0006-0006. 1p.

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MARKETERS' MILLENNIAL DILEMMA.

• Authors : Pasquarelli, Adrianne

Subjects: *MILLENNIAL consumers; *MILLENNIALS; *BRAND name productsSHARKEY, Tina

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0012-0012. 1p.

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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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LONDON CALLING FOR BREXIT FIX.

• Authors : HALL, EMMA

Subjects: *BREXIT Referendum, 2016; *ADVERTISINGUNITED KingdomADVERTISING Association (Great Britain) ; GREAT Britain. Office for National Statistics...

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0019-0019. 1p.

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