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Periodical

The State of Online Video.

Authors : Pophal, Lin

Subjects: STREAMING video & television; CONTENT Marketing Institute (Company); SOCIAL media

Source: EContent. Winter2019, Vol. 42 Issue 1, p31-33. 3p.

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Periodical

HERE'S WHY BRANDS LOVE UNBRANDED VERTICAL CONTENT.

Authors : MARTIN, ERIK J.

Subjects: BRANDING (Marketing); CONTENT marketing; MARKETING strategy

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p26-30. 5p.

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Periodical

THE 'it girl' OF CONTENT MARKETING: EPISODIC CONTENT.

Authors : CHARSKI, MINDY

Subjects: CONTENT marketing; MARKETING strategy; MARKETING planning

Source: EContent. Jul/Aug2017, Vol. 40 Issue 4, p18-22. 5p.

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Periodical

VIEW FROM THE TOP.

Authors : FUGATE, LASHAWN

Subjects: INTERNET content providers; INTERNET content management systems; CONTENT marketing

Source: EContent. Nov/Dec2016, Vol. 39 Issue 8, p25-29. 5p.

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Periodical

CONTENT ABROAD: BUILDING A SUSTAINABLE CONTENT MODEL OUTSIDE OF THE U.S.

Authors : Martin, Erik J.

Subjects: CONTENT marketing; SUSTAINABILITY; INTERNATIONAL tradeCHINA

Source: EContent. Sep/Oct2016, Vol. 39 Issue 7, p26-31. 6p.

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Periodical

INFLUENCER MARKETING: TURNING TASTE MAKERS INTO YOUR BEST SALESPEOPLE.

Authors : Pophal, Lin

Subjects: MARKETING management; PURCHASE of business enterprises; INTERNET advertising

Source: EContent. Sep/Oct2016, Vol. 39 Issue 7, p18-22. 5p.

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Periodical

The State of Content Marketing.

Authors : Pophal, Lin

Subjects: CONTENT marketing; BRANDING (Marketing); MARKETING

Source: EContent. Winter2018, Vol. 41 Issue 1, p13-15. 3p.

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Periodical

LOCALIZATION IS THE KEY TO GOING GLOBAL WITH CONTENT MARKETING.

Authors : Charski, Mindy

Subjects: CONTENT marketing; BRANDING (Marketing); AUDIENCES

Source: EContent. Jul/Aug2016, Vol. 39 Issue 6, p18-22. 5p.

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Periodical

DX Rx: UPDATING YOUR CONTENT INFRASTRUCTURE TO DELIVER BETTER DIGITAL EXPERIENCES.

Authors : Martin, Erik J.

Subjects: CONTENT marketing; CONTENT delivery networks; MULTI-channel integration

Source: EContent. Jul/Aug2016, Vol. 39 Issue 6, p12-17. 6p.

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Periodical

THE FIGHT FOR MARKETING TALENT.

Authors : Pophal, Lin

Subjects: CONTENT marketing; ART direction

Source: EContent. Jun2016, Vol. 39 Issue 5, p12-17. 6p.

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