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How COVID test marketing is changing as cases drop: As demand wanes two years into the pandemic, COVID test makers are eyeing a new future in at-home testing.

• Authors : Yan, Jade (AUTHOR)

Subjects: *COVID-19 testing; *ACTIONS & defenses (Law); *MEDICAL personnel

• Source: Advertising Age. 3/14/2022, Vol. 93 Issue 5, p6-6. 1p.

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Agencies bounce back from pandemic plunge: Widespread recovery shows shops are delivering services marketers need and demand amid a marketing revolution.

• Authors : Johnson, Bradley (AUTHOR)

Subjects: *PANDEMICS; *COVID-19 pandemic; *SELLING

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p1-1. 1p.

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Ahead of Cannes, CMOs rethink travel for a post-COVID world: The Ukraine-Russia war, rising prices and the pandemic are factoring into decisions.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *CHIEF marketing officers; *COVID-19; *PANDEMICSCANNES (France); UKRAINE; RUSSIA

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p5-5. 1p.

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Agencies rush to Cannes—but with fewer people and parties: Despite COVID, Ukraine war and more, shops will rendezvous on the Riviera to court clients.

• Authors : Pollack, Judann (AUTHOR)

Subjects: *ADVERTISING agencies; *COVID-19; *RUSSIA-Ukraine Conflict, 2014-CANNES (France); UKRAINE

• Source: Advertising Age. 4/25/2022, Vol. 93 Issue 7, p4-4. 1p.

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Metaverse and NFT hype lures marketers back to SXSW: Attendees from advertising, tech and media said they are ready to return to the Austin festival after COVID hiatus.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *COVID-19; *CRYPTOCURRENCIES; *BOYCOTTSAUSTIN (Tex.)PARTON, Dolly, 1946-

• Source: Advertising Age. 3/7/2022, Vol. 93 Issue 4, p1-1. 1p.

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How Amazon's annual ad spending rocketed from $30,000 to $16.9 billion: Since it opened its online store in 1995, Amazon has pumped $75 billion into ads and promotion.

• Authors : Johnson, Bradley (AUTHOR)

Subjects: *INTERNET stores; *RETAIL store openings; *ADVERTISINGAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 2/14/2022, Vol. 93 Issue 3, p5-5. 1p.

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The Week Ahead.

Subjects: *COVID-19 pandemic; *FINANCIAL statements; *FISCAL yearMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; MONDELEZ International Inc. ; JETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 1/24/2022, Vol. 93 Issue 2, p4-4. 1p.

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Celebration makes a comeback in 2021 holiday ads: A subdued 2020 gives way to more exuberant messaging despite supply chain issues and lingering COVID fears.

• Authors : Diaz, Alexandra Jardine And Ann-Christine (AUTHOR)

Subjects: *COVID-19; *CHINESE New Year; *SUPPLY chains

• Source: Advertising Age. 11/8/2021, Vol. 92 Issue 16, p1-1. 1p.

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Starbucks holiday season plans include customizable cups: There are also new food and beverage items and the return of others.

• Authors : Springer, Jon (AUTHOR)

Subjects: *COVID-19 pandemic; *HOLIDAYS; *GIFT wrappingSTARBUCKS Corp. 030327733 STARBUCKS Corp. STARBUCKS Corp. 030327733 030327733 STARBUCKS Corp. 030327733 SBUX

• Source: Advertising Age. 11/8/2021, Vol. 92 Issue 16, p14-14. 1p.

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How mental health brands are marketing amid COVID burnout: A growing number of startups are offering new support.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: *MENTAL health; *BRAND name products; *COVID-19

• Source: Advertising Age. 10/18/2021, Vol. 92 Issue 15, p9-9. 1p.

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