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Academic Journal

Industrial Buyers' Choice Strategies: A Protocol Analysis.

Subjects: INDUSTRIAL procurement; PURCHASING agents; PURCHASING management

  • Source: Journal of Marketing Research (JMR); Feb1980, Vol. 17 Issue 1, p34-44, 11p, 2 Charts, 2 Graphs

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Book

Organizational Buyer Decision Logic: The Impact of Decision Complexity Change.

  • Source: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference; 2015, p76-80, 5p

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An Analysis of Discriminating Criteria in the Financial Service Market.

  • Source: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference; 2015, p318-322, 5p

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  • 1-10 of  82 results for ""CROW, LOWELL""