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Periodical

Saatchi woos its clients.

Authors : Lafayette, Jon

Subjects: *CUSTOMER relations; *INTERNATIONAL business enterprises; *ADVERTISING agenciesSAATCHI & Saatchi Advertising Worldwide Inc.FRASER, Andrew

Source: Advertising Age. 8/20/1990, Vol. 61 Issue 34, p4. 1/4p. 1 Black and White Photograph.

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Periodical

Nestle calls summit.

Authors : Wentz, Laurel

Subjects: *MEETINGS; *EXECUTIVES; *CUSTOMER relationsNESTLE SA

Source: Advertising Age. 9/10/1990, Vol. 61 Issue 37, p87. 1/3p.

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Periodical

Learning to sing second-time blues.

Authors : Bone, Barry

Subjects: *MANAGEMENT; *CUSTOMER services; *BUSINESS

Source: Advertising Age. 11/19/1990, Vol. 61 Issue 48, p30. 2p.

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Periodical

A little service, please!

Authors : Kauchak, Therese

Subjects: *AUTOMOBILE industry; *CUSTOMER services; *CUSTOMER relationsUNITED StatesSAAB Automobile AB ; ROLLS-Royce PLC ; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

Source: Advertising Age. 1/21/1991, Vol. 62 Issue 3, pS-8-S-10. 2p. 1 Black and White Photograph.

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Periodical

Car ads seek consumer ideas.

Authors : Serafin, Raymond; Horton, Cleveland

Subjects: *ADVERTISING campaigns; *AUTOMOBILE industry; *CUSTOMER relationsGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; TOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM

Source: Advertising Age. 3/25/1991, Vol. 62 Issue 13, p42-42. 1/3p.

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Periodical

Environment next as car ad theme.

Authors : Serafin, Raymond

Subjects: *AUTOMOBILE advertising; *ADVERTISING campaigns; *CUSTOMER relations

Source: Advertising Age. 8/26/1991, Vol. 62 Issue 35, p11-11. 1/3p.

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Periodical

No. 2 retailer going green but carefully.

Authors : Strnad, Patricia

Subjects: *GREEN marketing; *GREEN products; *CUSTOMER relationsKMART Corp. 008965873 KMART Corp. KMART Corp. 008965873 008965873 KMART Corp. 008965873 KMANTONINI, Joseph, 1941-

Source: Advertising Age. 10/7/1991, Vol. 62 Issue 43, p16-16. 1/9p.

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Periodical

Goodwrench retools.

Authors : Cortez, John P.

Subjects: *TELEVISION advertising; *ADVERTISING campaigns; *CUSTOMER relationsGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

Source: Advertising Age. 1/6/1992, Vol. 63 Issue 1, p22-22. 1/5p.

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Periodical

Air miles to give sponsors, travelers a lift.

Authors : Levin, Gary

Subjects: *ADVERTISING campaigns; *CUSTOMER loyalty programs; *CUSTOMER relationsNORTH AmericaLOYALTY Management Group Analytics Ltd.

Source: Advertising Age. 2/3/1992, Vol. 63 Issue 5, p38-38. 1/3p. 1 Illustration.

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Periodical

Hearing is believing for `Playboy.'

Authors : Teinowitz, Ira

Subjects: *PAY-per-call telephone services; *CUSTOMER services; *CUSTOMER relationsSPANFELLER, James

Source: Advertising Age. 2/17/1992, Vol. 63 Issue 7, Interactive Media pS-5-S-5. 1/4p.

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