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Periodical

Marketers of the Year 2021: No. 2 Target.

Subjects: *CUSTOMER loyalty programs; *CHINESE New Year; *LUNAR calendarGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p8-8. 1p.

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How marketers should adapt to rising inflation: Walmart, Dollar Shave Club, Chipotle and McDonald's all provide lessons about thriving amid rising prices.

Subjects: *CONSUMER behavior; *CASH discounts; *CUSTOMER loyalty programsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

  • Source: Advertising Age. 12/13/2021, Vol. 92 Issue 18, p1-1. 1p.

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Periodical

Will Colonel Sanders survive KFC's marketing overhaul?: Mascot could face fresh scrutiny as leadership picks a new agency for the chicken chain.

Subjects: *CUSTOMER loyalty programs; *CHICKENS; *EXECUTIVE search firmsKFC Corp.

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p1-1. 1p.

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Why brands like Disney are setting up shop inside host stores: The marketing formula behind shop-in-shops like Ulta in Target.

Subjects: *CUSTOMER loyalty programs; *BRAND name products; *RETAIL store openings

  • Source: Advertising Age. 9/6/2021, p1-1. 1p.

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Periodical

McDonald's behavior-based campaign aims to boost trial of its rewards program: Live action and animated video commercials plus a unique Twitter campaign based on 'likes' launch today.

Subjects: *CUSTOMER loyalty programs; *CHAIN restaurants; *TWO-dimensional bar codesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; TWITTER Inc.

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p4-4. 1p.

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Periodical

Travel brands are spending again: The pandemic taught brands to think ahead and 'not to play catch-up'.

Subjects: *CUSTOMER loyalty programs; *PANDEMICS; *CRUISE industry

  • Source: Advertising Age. 7/26/2021, Vol. 92 Issue 11, p10-10. 1p.

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Periodical

McDonald's rewards program MyMcDonald's debuts with free fries for all: MyMcDonald's is rolling out nationally as many chains work to cement their loyalty with diners.

Subjects: *CUSTOMER loyalty programs; *LOYALTY; *CEMENTMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

  • Source: Advertising Age. 7/12/2021, Vol. 92 Issue 10, p26-26. 1p.

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Periodical

Walmart has some data it would like to sell you: Earth's biggest retailer building Data Ventures unit to monetize what brands largely have gotten for free.

Subjects: *ANTITRUST law; *BUSINESS development; *EXECUTIVE succession

  • Source: Advertising Age. 6/14/2021, Vol. 92 Issue 9, p22-22. 1p.

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Periodical

Catalina will measure iHeartMedia podcast ads: Procter & Gamble and other big CPG marketers have stepped up audio spending in recent years, and deal will help show whether that's paying off.

Subjects: *STREAMING media; *ADVERTISING; *CUSTOMER loyalty programsPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

  • Source: Advertising Age. 5/17/2021, Vol. 92 Issue 7, p16-16. 1p.

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Why brands are revamping their loyalty programs: Loyalty moves beyond transactional to relationship-building.

Subjects: *CUSTOMER loyalty programs; *BRAND name products; *CUSTOMER loyalty

  • Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p22-22. 1p.

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  • 1-10 of  706 results for ""CUSTOMER loyalty programs""