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Periodical

22 ad industry resolutions for 2022: We asked media, marketers and agencies about the most pressing priorities for the new year.

Subjects: *MEDIA literacy; *BUSINESS forecasting; *CUSTOMER relations

  • Source: Advertising Age. 12/27/2021, Vol. 92 Issue 19, p21-21. 1p.

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What McDonald's sees when it looks at gamers: Elizabeth Campbell, who oversees cultural engagement for the fast food giant, discusses Faze Clan 'Friendsgaming' event.

Subjects: *CONVENIENCE foods; *VIDEO gamers; *FOOD combiningMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

  • Source: Advertising Age. 11/22/2021, Vol. 92 Issue 17, p6-6. 1p.

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Salesforce plugs into Snapchat and Whatsapp to help brands unlock data: Marketing cloud gives advertisers new ways to buy ads on social media and manage their first-party data.

Subjects: *SOCIAL media; *BRAND name products; *ADVERTISERS

  • Source: Advertising Age. 6/7/2021, Vol. 92 Issue 8, p7-7. 1p.

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Will consumers trade data history for deals?: Data brokers offer perks for people to hand over their activity logs on Facebook, Google and other sites.

Subjects: *CUSTOMER relations; *LUXURIES; *GENERAL Data Protection Regulation, 2016GOOGLE (Web resource)

  • Source: Advertising Age. 5/3/2021, Vol. 92 Issue 6, p20-20. 1p.

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GETTING THE MESSAGE: Brands slide into DMs to establish personal consumer connections and solve their problems. But missteps can be costly.

Subjects: *OLDER consumers; *PROBLEM solving; *CUSTOMER relations

  • Source: Advertising Age. 2/10/2020, Vol. 91 Issue 3, p20-20. 1p.

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Periodical

THE PROBLEM WITH IN-APP ADVERTISING: Even as marketers pour ad dollars into apps, they are finding it tough to integrate the vertical into their overall marketing mix.

Subjects: *MARKETING mix; *ADVERTISING; *DOLLAR

  • Source: Advertising Age. 9/9/2019, Vol. 90 Issue 17, p13-13. 1p.

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Periodical

40 UNDER 40: LAUREN FRANKLIN.

Subjects: *CUSTOMER relations; *WOMEN heroes

  • Source: Advertising Age. 9/9/2019, Vol. 90 Issue 17, p21-21. 1p.

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Periodical

THE VANISHING CMO: As marketing changes, so do the titles of the people in charge of it.

Subjects: *BUSINESS planning; *CHIEF marketing officers; *EXECUTIVE search firms

  • Source: Advertising Age. 7/15/2019, Vol. 90 Issue 14, p22-22. 1p.

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Periodical

CREATING LOYALISTS: How to build relationships with customers using data.

Subjects: *CUSTOMER relations; *BRAND loyalty; *CONSUMER behaviorAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN; MARRIOTT International Inc. MARRIOTT International Inc. MARRIOTT International Inc. MAR

  • Source: Advertising Age. 4/29/2019, Vol. 90 Issue 9, p10-10. 1p.

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MEDIA PLANNERS BATTLE THE BOTS.

Subjects: *ADVERTISING media planners; *AUTOMATION; *ADVERTISING media planning

  • Source: Advertising Age. 9/10/2018, Vol. 89 Issue 18, p0028-0028. 1p.

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  • 1-10 of  1,455 results for ""CUSTOMER relations""