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Dissertation/ Thesis

Customer Value unterschiedlicher Mehrkanalkonfigurationen im Kaufzyklus.

Subjects: *MARKETING channels; *PHYSICAL distribution of goods; *MULTI-channel integrationDAIMLER AG ; NESPRESSO SA ; SONY Interactive Entertainment Inc.

  • Source: University of St. Gallen, Business Dissertations. 5/21/2012, p1-406. 406p. 28 Color Photographs, 6 Black and White Photographs, 61 Diagrams, 53 Charts, 13 Graphs.

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  • 1-6 of  6 results for ""CUSTOMER relationship management""