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Academic Journal

Modeling service alliances: an exploratory investigation of spillover effects in service partnerships.

Subjects: CONSUMER attitudes; QUALITY of service; CUSTOMER services

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009; Jun2007, Vol. 28 Issue 6, p609-622, 14p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Leveraging Internet Technologies in B2B Relationships.

Subjects: MARKETING strategy; INTERNET; INFORMATION sharing

  • Source: California Management Review; Summer2002, Vol. 44 Issue 4, p24-38, 15p, 1 Diagram

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