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Periodical

Ad Watch.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2005, Vol. 76, Issue 8, pages. 8

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Periodical

AdWatch.

Authors : Cardona, Mercedes M.; Johnson, Bradley

Source: Advertising Age. 2005, Vol. 76, Issue 7, pages. 8

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Periodical

AdWatch.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 50, pages. 8

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Periodical

"Low visibility": Newspapers '05 outlook gloomy.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 50, pages. 8

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Periodical

Zenith forecasts 6.9% rise in global ad spending for '04; U.S. set to grow 6%; China will fuel Asian surge.

Authors : CARDONA, MERCEDES M.

Source: Advertising Age. 2004, Vol. 75, Issue 49, pages. 8

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Periodical

'Tis the season to trim promos; Retailers trade sale prices for branding ads.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 46, pages. 4

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Periodical

Leading the charge.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 46, pages. 49

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Periodical

CMOs must mimic CEOs; Panelists say they need to speak the language of results.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 39, pages. 26

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Periodical

Havas posts 10.3% decline in revenue for '04 first half; Vows to reverse declines before considering Grey.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 32, pages. 8

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Periodical

CompUSA's Jacobs wants to help clueless consumers.

Authors : Cardona, Mercedes M.

Source: Advertising Age. 2004, Vol. 75, Issue 32, pages. 18

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