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Legitimately luxurious: Creating authentic luxury brands.

• Authors : Goldstein, Guy A.; Carpenter, Gregory S.

• Source: Business Horizons. 2022, Vol. 65, Issue 5, pages. 631

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THE PROMISE OF TARGETED INNOVATION.

• Authors : Jens, Marcel Corst; Carpenter, Gregory S.; Hasan, Tushmit M.

• Source: MIT Sloan Management Review. 2019, Vol. 60, Issue 2, pages. 6

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Status Games: Market Driving Through Social Influence in the U.S. Wine Industry.

• Authors : Humphreys, Ashlee; Carpenter, Gregory S.

• Source: Journal of Marketing. 2018, Vol. 82, Issue 5, pages. 19

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Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease.

• Authors : Galoni, Chelsea; Carpenter, Gregory S; Rao, Hayagreeva

Subjects: CONSUMER behavior; INFECTIOUS disease transmission; FEAR

• Source: Journal of Consumer Research; Oct2020, Vol. 47 Issue 3, p373-392, 20p, 3 Graphs

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Market driving, market driven, or both? toward a concept of dual market orientation.

• Authors : Carpenter, Gregory S.¹ (AUTHOR)

Subjects: *MARKET orientation; *MARKETING strategy; *CONSUMERS

• Source: Industrial Marketing Management. Aug2023, Vol. 113, p357-359. 3p.

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In a Pandemic, We Buy What We Know.

• Authors : Galoni, Chelsea¹; Carpenter, Gregory S.²; Rao, Hayagreeva³

Subjects: *CONSUMER behavior; *ORGANIZATIONAL behavior; PANDEMICS

• Source: Harvard Business Review Digital Articles. 11/25/2020, p2-4. 3p.

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Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice.

• Authors : BROWN, CHRISTINA L.; CARPENTER, GREGORY S.

• Source: Journal of Consumer Research. 2000, Vol. 26, Issue 4, pages. 372

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Legendary luxury brands: inventing the future by reaching to the past.

• Authors : Carpenter, Gregory S.; Barlier, Xavier

• Source: AMS Review; Dec2021, Vol. 11 Issue 3/4, p464-470, 7p

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Measuring marketing productivity: current knowledge and future directions.

• Authors : Rust, Roland T.; Ambler, Tim; Carpenter, Gregory S.

• Source: Journal of Marketing. 2004, Vol. 68, Issue 4, pages. 14

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Competitive strategies for late entry into a market with a dominant brand.

• Authors : Carpenter, Gregory S.; Nakamoto, Kent

• Source: Management Science. 1990, Vol. v36, Issue n10, pages. 11

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