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Academic Journal

Testing Consumers' Motivation and Linguistic Ability as Moderators of Advertising Readability.

Subjects: CONSUMER behavior; ADVERTISING; PRINT advertising

  • Source: Psychology & Marketing; Jul2003, Vol. 20 Issue 7, p599-624, 26p, 2 Black and White Photographs, 1 Chart, 7 Graphs

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Academic Journal

Pourquoi les entrepreneurs québécois vont sur le marché boursier: Attitudes et facteurs de décision.

  • Source: Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.); Mar1995, Vol. 12 Issue 1, p27-37, 11p

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  • 1-9 of  9 results for ""Chebat, Jean‐Charles""