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Academic Journal

When Do Price Promotions Affect Pretrial Brand Evaluations?

Subjects: SALES promotion; MARKETING in service industries; CONSUMER expertise

  • Source: Journal of Marketing Research (JMR); May99, Vol. 36 Issue 2, p211-222, 12p, 3 Charts

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Academic Journal

Comparability and Comparison Levels Used in Choices Among Consumer Products.

Subjects: CLASSIFICATION; CONSUMER preferences; DURABLE consumer goods

  • Source: Journal of Marketing Research (JMR); Aug1991, Vol. 28 Issue 3, p368-374, 7p, 3 Charts

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Academic Journal

Perceptions of Relative Influence: Formation and Measurement.

Subjects: PERCEPTION; CROSS-cultural studies; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); May91, Vol. 28 Issue 2, p125-136, 12p, 3 Charts

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Academic Journal

The Importance of Others' Welfare in Evaluating Bargaining Outcomes.

Subjects: BUSINESS negotiation; NEGOTIATION; SHOPPING -- Social aspects

  • Source: Journal of Consumer Research; Jun93, Vol. 20 Issue 1, p124-137, 14p, 1 Diagram, 4 Charts

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  • 1-9 of  9 results for ""Corfman, Kim P.""