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Neuroscience for Content Innovation on European Public Service Broadcasters

• Authors : Crespo-Pereira, Verónica (ORCID 0000-0001-7373-7204); Martínez-Fernández, Valentín-Alejandro (ORCID 0000-0003-0069-675X); Campos-Freire, Francisco (ORCID 0000-0003-1831-1838)

Subjects: Neurosciences; Public Television; Programming (Broadcast)Europe

• Source: Comunicar: Media Education Research Journal. 2017 25(52):9-18.10

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Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication.

• Authors : Crespo-Pereira, Verónica¹ ; Sánchez-Amboage, Eva¹ ; Membiela-Pollán, Matías¹

Subjects: SCIENTIFIC communication; SHARED virtual environments; MARKETING

• Source: El Profesional de la Información. 2023, Vol. 32 Issue 1, p1-20. 20p. 2 Diagrams, 7 Charts, 1 Graph.

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An approach to the implementation of neuromarketing techniques by European private TV broadcasters.

• Authors : Crespo-Pereira, Verónica¹ ; García-Soidán, Pilar² ; Martínez-Fernández, Valentín-Alejandro³

Subjects: EUROPEAN Union; BROADCASTERS; AUDIENCES

• Source: El Profesional de la Información. sep/oct2019, Vol. 28 Issue 5, p1-11. 11p. 4 Charts, 6 Graphs.

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Retromarketing: concepts, determining factors, strategies, and scopes of application.

• Authors : Membiela-Pollán, Matías; Ramos López, Diego; Crespo-Pereira, Verónica

Subjects: PRAXIS (Process); NOSTALGIA; TERMS & phrases

• Source: Atlantic Review of Economics / Revista Atlántica de Economía; Jun2022, Vol. 5 Issue 1, p1-12, 12p

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Short video content en la estrategia de marca. Análisis del uso de TikTok por el Museo del Prado.

• Authors : SÁNCHEZ. AMBOAGE, Eva; TOURAL-BRAN, Carlos; MEMBIELA-POLLÁN, Matías

Subjects: TELECOMMUNICATION systems; VIRTUAL museums; SOCIAL networksMUSEO del Prado

• Source: Mediterranean Journal of Communication / Revista Mediterránea de Comunicación; 2022, Vol. 13 Issue 1, p331-344, 14p

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Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study.

• Authors : Escourido-Calvo, Manuel; Martínez-Fernández, Valentín-Alejandro; Crespo-Pereira, Verónica

Subjects: SUSTAINABILITY; INFORMATION asymmetry; INFORMATION & communication technologies

• Source: CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings; 2021, Issue 16, p1-6, 6p

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DISEÑO TELEVISIVO A TRAVÉS DE LA NEUROCIENCIA.

• Authors : Crespo-Pereira, Verónica¹ ; Legerén-Lago, Beatriz¹

• Source: El Profesional de la Información. nov/dic2017, Vol. 26 Issue 6, p1047-1055. 9p. 2 Color Photographs, 1 Diagram.

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Education Full Text (H.W. Wilson)

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Análisis de la representación de roles de género en los personajes femeninos de las series de televisión Juego de Tronos y Vikingos.

• Authors : Malquín Robles, Andrea; Crespo Pereira, Verónica; Díaz Gutiérrez, Daniel Alejandro

• Source: Comunicación y Género; jul-dic2021, Vol. 4 Issue 2, p173-182, 10p

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Festivales de música y marketing experiencial: efectos para marca, organizador y espectador.

• Authors : Valderrama Santomé, Mónica; Crespo-Pereira, Verónica

Subjects: MUSIC festivals; AWARENESS advertising; RELATIONSHIP marketing

• Source: aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; 2021 Special Issue, Vol. 26, p60-74, 15p

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