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Academic Journal

Customer Brand Engagement through Chatbots on Bank Websites– Examining the Antecedents and Consequences.

Subjects: CONSUMER psychology; CUSTOMER relations; BRANDING (Marketing)

  • Source: International Journal of Human-Computer Interaction. Aug2022, Vol. 38 Issue 13, p1212-1227. 16p. 1 Diagram, 5 Charts.

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  • 1-10 of  2,692 results for ""DIFFUSION of innovations theory""