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Periodical

Why sustainability should be at the heart of the creative process.

Authors : Iezzi, Teressa^1,2

Subjects: *DESIGN & the environment; *ENVIRONMENTALISM; *CORPORATE environmentalismCASEY, Valerie

Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, p24-24. 2/5p.

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Periodical

Green claims vetted in blogosphere.

Authors : Zmuda, Natalie; Bush, Michael

Subjects: *BLOGS & politics; *INTERNET & environmentalism; *ENVIRONMENTALISM -- Social aspectsNIELSEN Media Research Inc.

Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p75-75. 1/3p.

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Periodical

CHRIS HACKER.

Authors : Mahoney, Sarah

Subjects: *EXECUTIVES; *INDUSTRIAL design; *CORPORATE environmentalismJOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JOHNSON & Johnson (Company) JNJHACKER, Chris

Source: Advertising Age. 10/2/2006, Vol. 77 Issue 40, Special section pI8-I8. 1/3p. 1 Color Photograph.

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Periodical

How newspapers can turn problems into profit.

Authors : Rubel, Steve¹

Subjects: *NEWSPAPERS; *PRICE inflation; *ELECTRONIC publications

Source: Advertising Age. 8/4/2008, Vol. 79 Issue 30, p19-19. 1/4p.

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Periodical

Why brands 'can't afford to be silent'.

Authors : Zmuda, Natalie ; Parekh, Rupal

Subjects: *GREEN marketing; *ADVERTISING; *CONFERENCES & conventionsWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; CONSERVATION International ; BURT'S Bees Inc. BURT'S Bees Inc. BURT'S Bees Inc. 613480946

Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p14-14. 1p. 3 Color Photographs.

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Periodical

Clorox eco-friendly line finds green foes.

Authors : Frazier, Mya

Subjects: *GREEN marketing; *ENVIRONMENTALISM; *GREEN productsCLOROX Co. CLOROX Co. CLOROX Co. CLX; SIERRA Club

Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p3-25. 2p. 2 Color Photographs.

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Periodical

TRAVEL/TOURISM: FAIRMONT.

Authors : Fitzgerald, Kate

Subjects: *HOTELS & the environment; *WASTE recycling; *CORAL reef environmental conditionsFAIRMONT Hotels & Resorts Inc.

Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, pS-7-S-7. 2/5p.

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Periodical

READERS RESPOND.

Authors : Huebner, Fred; Rubin, Howie¹; Moss, E. B.²

Subjects: *LETTERS to the editor; *MENUS; *VIDEO games

Source: Advertising Age. 4/21/2008, Vol. 79 Issue 16, p16-16. 1/3p.

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Periodical

Don't pollute Earth Day with irrelevant advertising.

Authors : Wheaton, Ken

Subjects: *EARTH Day; *ENVIRONMENTALISM; *AWARENESS advertising

Source: Advertising Age. 4/21/2008, Vol. 79 Issue 16, p16-16. 1/3p.

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Periodical

Is Earth Day the new Christmas?

Authors : Zmuda, Natalie

Subjects: *EARTH Day; *GREEN marketing; *MARKETING management

Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p1-75. 2p. 2 Charts.

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