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PRODUCT NEWS.

Subjects: *MARKETING; *POULTRY productsUNITED StatesROCCO Enterprises Inc. ROCCO Enterprises Inc. ROCCO Enterprises Inc. 003124864 ; FLORIDA. Dept. of the Lottery ; HEUBLEIN Inc.

• Source: Advertising Age. 7/9/1990, Vol. 61 Issue 28, p12-12. 1/9p.

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The 4th (or 5th) greatest bar in America.

• Authors : Brady, James

Subjects: *BARS (Drinking establishments); *FISHING boats; *INTRACOASTAL waterwaysFORT Lauderdale (Fla.); FLORIDA

• Source: Advertising Age. 7/16/1990, Vol. 61 Issue 29, p22-22. 2/3p.

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Florida tries on 'Style'.

Subjects: *PUBLISHING; *PERIODICALS; *EXECUTIVESFLORIDA Media Affiliates Inc.

• Source: Advertising Age. 8/13/1990, Vol. 61 Issue 33, p43-43. 1/5p. 1 Black and White Photograph.

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P&G rapped for juice claims.

• Authors : Dagnoli, Judann; Freeman, Laurie

Subjects: *FALSE advertising; *ADVERTISING campaigns; *ORANGE juice industryPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; TROPICANA Products Inc.

• Source: Advertising Age. 10/1/1990, Vol. 61 Issue 41, p8-54. 2p.

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Knight-Ridder aims young.

• Authors : Meyers, Janet

Subjects: *NEWSPAPER advertising; *SERIAL publicationsBOCA Raton (Fla.); FLORIDA; UNITED StatesKNIGHT-Ridder Inc. 004164026 KNIGHT-Ridder Inc. KNIGHT-Ridder Inc. 004164026 004164026 KNIGHT-Ridder Inc. 004164026 KRI...

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p38-38. 1/4p. 1 Black and White Photograph.

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RC starts its own cola 'challenge'.

• Authors : Teinowitz, Ira

Subjects: *BEVERAGE advertising; *COLA drinks; *CARBONATED beverage industryMIAMI (Fla.); FLORIDA; UNITED StatesROYAL Crown Cola International (Company) ROYAL Crown Cola International (Company) ROYAL Crown Cola International (Company) 827261657 ; BOZELL Worldwide Inc. BOZELL Worldwide Inc. BOZELL Worldwide Inc. 088288550

• Source: Advertising Age. 11/5/1990, Vol. 61 Issue 46, p20-20. 1/4p. 1 Black and White Photograph.

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The coming test for brand builders.

Subjects: *CONFERENCES & conventions; *ADVERTISING; *ASSOCIATIONS, institutions, etc.FLORIDA; UNITED States

• Source: Advertising Age. 11/5/1990, Vol. 61 Issue 46, p32-32. 1/5p.

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Sterling taps Grace shop.

• Authors : Lafayette, Jon; Serafin, Raymond

Subjects: *ADVERTISING agencies; *AUTOMOBILE advertising; *AUTOMOBILE industryMIAMI (Fla.); FLORIDAROVER Co. ; GRACE & Rothschild (Company)

• Source: Advertising Age. 11/12/1990, Vol. 61 Issue 47, p8-8. 1/5p.

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May plans to sell stores in Florida.

Subjects: *DEPARTMENT stores; *RETAIL storesFLORIDAMAY Department Stores Co. 876886771 MAY Department Stores Co. MAY Department Stores Co. 876886771 876886771 MAY Department Stores Co. 876886771 MAY; MERVYN'S Department Stores (Company) MERVYN'S Department Stores (Company) MERVYN'S Department Stores (Company) 829183276

• Source: Advertising Age. 12/3/1990, Vol. 61 Issue 50, p21-21. 1/9p.

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Tourism downturn bugs Florida.

• Authors : Arrarte, Anne Moncrieff

Subjects: *TOURISM; *ADVERTISING; *BUSINESS forecastingFLORIDA

• Source: Advertising Age. 12/10/1990, Vol. 61 Issue 51, p12-12. 1/3p.

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