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Perspectives on socially responsible marketing: the chasm widens.

• Authors : Ferrell, O. C.

• Source: AMS Review; Jun2022, Vol. 12 Issue 1/2, p1-6, 6p

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Evaluating E-Book Effectiveness and the Impact on Student Engagement.

• Authors : Merkle, Adam C.; Ferrell, Linda K.; Ferrell, O. C.

Subjects: STUDENT engagement; DISRUPTIVE innovations; ELECTRONIC books

• Source: Journal of Marketing Education; Apr2022, Vol. 44 Issue 1, p54-71, 18p

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Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing.

• Authors : Hopkins, Christopher D.; Ferrell, O. C.; Ferrell, Linda

Subjects: SOCIAL responsibility; SOCIAL ethics; SOCIAL responsibility of business

• Source: Journal of Marketing Education; Aug2021, Vol. 43 Issue 2, p244-259, 16p

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Addressing socio-ecological issues in marketing: environmental, social and governance (ESG).

• Authors : Ferrell, O. C.

• Source: AMS Review; Jun2021, Vol. 11 Issue 1/2, p140-144, 5p

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New directions for marketing ethics and social responsibility research.

• Authors : Ferrell, O. C.; Ferrell, Linda

Subjects: SOCIAL responsibility; SOCIAL ethics; SOCIAL marketing

• Source: Journal of Marketing Theory & Practice; Winter2021, Vol. 29 Issue 1, p13-22, 10p

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Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class.

• Authors : Hopkins, Chris; Ferrell, O. C.; Ferrell, Linda

Subjects: LOCUS of control; SELF-efficacy; ZONE of proximal development

• Source: Marketing Education Review; Winter2020, Vol. 30 Issue 4, p236-251, 16p

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The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science.

• Authors : Ferrell, O. C.; Conduit, Jodie; Edvardsson, Bo

• Source: AMS Review; Dec2021, Vol. 11 Issue 3/4, p390-394, 5p

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Re-institutionalizing marketing.

• Authors : Key, Thomas Martin; Clark, Terry; Ferrell, O. C.

• Source: AMS Review; Dec2021, Vol. 11 Issue 3/4, p446-453, 8p

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An examination of pro-stakeholder unethical behavior in the sales ethics subculture.

• Authors : Merkle, Adam C.; Hair, Joe F.; Ferrell, O. C.

Subjects: ROLE models; SUBCULTURES; ETHICAL problems

• Source: Journal of Marketing Theory & Practice; Fall2020, Vol. 28 Issue 4, p418-435, 18p, 1 Diagram, 3 Charts, 2 Graphs

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TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION.

• Authors : Ferrell, O. C.; Ferrell, Linda

Subjects: BIG data; TECHNOLOGY; ARTIFICIAL intelligence

• Source: Marketing Education Review; Spring2020, Vol. 30 Issue 1, p3-14, 12p, 1 Chart, 1 Graph

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