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Academic Journal

An examination of pro-stakeholder unethical behavior in the sales ethics subculture.

Subjects: ROLE models; SUBCULTURES; ETHICAL problems

  • Source: Journal of Marketing Theory & Practice; Fall2020, Vol. 28 Issue 4, p418-435, 18p, 1 Diagram, 3 Charts, 2 Graphs

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Academic Journal

TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION.

Subjects: BIG data; TECHNOLOGY; ARTIFICIAL intelligence

  • Source: Marketing Education Review; Spring2020, Vol. 30 Issue 1, p3-14, 12p, 1 Chart, 1 Graph

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Academic Journal

AN ASSESSMENT OF THE USE OF TECHNOLOGY IN THE DIRECT SELLING INDUSTRY.

Subjects: DIRECT selling; TECHNOLOGY & society; SALES force management

  • Source: Journal of Personal Selling & Sales Management; Spring2010, Vol. 30 Issue 2, p157-165, 9p, 1 Diagram

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Academic Journal

A FRAMEWORK FOR PERSONAL SELLING AND SALES MANAGEMENT ETHICAL DECISION MAKING.

Subjects: DECISION making; SALES; MARKETING

  • Source: Journal of Personal Selling & Sales Management; Fall2007, Vol. 27 Issue 4, p291-299, 9p, 1 Diagram

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