Search Results

The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.

• Authors : Stuppy, Anika; Landwehr, Jan R.; McGraw, A. Peter

Subjects: SLOW motion (Cinematography); IMAGE processing; SOCIAL media

• Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p185-203, 19p

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Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households.

• Authors : Thomas, Manoj; Yu Ma; Gauri, Dinesh K.

Subjects: GROCERY shopping; HEDONISTIC consumption; HEALTH behaviorSUPPLEMENTAL Nutrition Assistance Program (U.S.)

• Source: Journal of Marketing Research (JMR); Feb2024, Vol. 61 Issue 1, p49-69, 21p

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When and How Slow Motion Makes Products More Luxurious.

• Authors : Jung, SungJin; Dubois, David

Subjects: VIDEOS; ADVERTISING; LUXURY

• Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1177-1196, 20p

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Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?

• Authors : Wang, Jiangzhe (AUTHOR); Jia, Xingping (AUTHOR)

Subjects: HEDONISTIC consumption; ONLINE shopping; CONSUMERSCHINA

• Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p235-252. 18p.

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How commuting time influences hedonic consumption: The role of perceived stress.

• Authors : Huang, Minxue (AUTHOR); Zhan, Mengmeng (AUTHOR); Huang, Ruyao (AUTHOR)

Subjects: HEDONISTIC consumption; SOCIAL influence; CONSUMPTION (Economics)

• Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p439-454. 16p.

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Marketing by Design: The Influence of Perceptual Structure on Brand Performance.

• Authors : Affonso, Felipe M.; Janiszewski, Chris

Subjects: VISUAL marketing; BRANDING (Marketing); LOGOS (Symbols)

• Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p736-754, 19p, 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs

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No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting.

• Authors : Rifkin, Jacqueline R; Wight, Kelley Gullo; Cutright, Keisha M

Subjects: HEDONISTIC consumption; CONSUMER behavior; WELL-being

• Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p343-362, 20p, 6 Graphs

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Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering.

• Authors : Lin, Stephanie C.; Reich, Taly; Kreps, Tamar A.

Subjects: EMOTIONS; EMOTION regulation; SUFFERING

• Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p543-563, 21p, 1 Diagram, 3 Charts, 3 Graphs

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Why Influencers Should Post About Guilty Pleasures.

Subjects: *INFLUENCER marketing; *BRAND image; *MARKET positioning

• Source: Harvard Business Review. Jan/Feb2024, Vol. 102 Issue 1, p30-30. 2/3p. 1 Color Photograph.

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THE INFLUENCE OF A PERSONALIZED CREDIT CARD DESIGN WITH A FAMILY PHOTO ON CONSUMERS HEDONIC CONSUMPTION.

• Authors : Kaveh, Zakieh¹

Subjects: *CONSUMER behavior; CREDIT card design & construction; HEDONISTIC consumption

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p372-375. 4p.

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