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Academic Journal

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Subjects: MOBILE apps; CONSUMER behavior; MARKETING

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p246-264, 19p, 8 Charts, 3 Graphs

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The Accidental Hotelier.

Subjects: HOTEL remodeling; BOUTIQUE hotels; RETAIL industryBIOUSSE, Frederic

  • Source: Fortune; Apr2020, Vol. 181 Issue 4, p100-103, 4p, 5 Color Photographs

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