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Academic Journal

The bittersweet of consumer–human brand relationships in the social media context.

Authors : Honora, Andreawan; Memar Zadeh, Maryam; Haggerty, Nicole

Subjects: CONSUMER behavior; HUMAN brands (Marketing); SOCIAL media

Source: Psychology & Marketing; Mar2024, Vol. 41 Issue 3, p547-574, 28p

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Periodical

Who, me? Famous?

Authors : LISS, SARAH

Subjects: *HUMAN brands (Marketing); PUBLIC opinion on celebrity; AUTHENTICITY (Philosophy)1989 (Music)SWIFT, Taylor, 1989-

Source: Maclean's. 11/3/2014, Vol. 127 Issue 43, p52-54. 3p.

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Periodical

Paula Deen WHAT WILL SHE DO NEXT?

Authors : Dennis, Alicia; Hamm, Liza; Prabhakar, Hitha

Subjects: *HUMAN brands (Marketing); *ADVERTISING endorsements; *RACISM in languageDEEN, Paula, 1947-

Source: People. 7/8/2013, Vol. 80 Issue 2, p54. 2p.

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Periodical

DENNIS RODMAN.

Authors : LIDZ, FRANZ

Subjects: RODMAN, Dennis, 1961-; RETIREMENT of athletes; LEGAL status of celebrities

Source: Sports Illustrated. 7/8/2013, Vol. 119 Issue 2, p48. 6p.

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Periodical

A Brand Called Damien Hirst.

Authors : Gopnik, Blake

Subjects: HIRST, Damien, 1965-; ARTISTS; HUMAN brands (Marketing)UNITED Kingdom UNITED Kingdom UNITED Kingdom Report Available

Source: Newsweek. 3/26/2012, Vol. 159 Issue 13/14, p66-70. 4p. 3 Color Photographs.

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Periodical

ENCHANTED.

Authors : Levy, Ariel

Subjects: JACOBS, Marc, 1963-; FASHION designers; BRAND imageNEW York (N.Y.); NEW York (State)NEW York (State)NEW York (State)Report Available

Source: New Yorker. 9/1/2008, Vol. 84 Issue 26, p90-98. 9p. 15 Color Photographs, 1 Black and White Photograph.

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Periodical

Celebrity Culture and the Obama Brand.

Authors : Hedges, Christopher

Subjects: OBAMA, Barack, 1961-; CELEBRITIES; HUMAN brands (Marketing)UNITED States UNITED States UNITED States Report Available

Source: Tikkun (Duke University Press). Jan/Feb2010, Vol. 25 Issue 1, p33-72. 10p. 4 Color Photographs.

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Periodical

Beauty And The Beat.

Authors : HEMPHILL, MEG

Subjects: *HUMAN brands (Marketing)MAC Cosmetics Inc.LORDE, 1996-

Source: Billboard. 6/14/2014, Vol. 126 Issue 19, p26-27. 2p. 3 Color Photographs, 1 Black and White Photograph.

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Periodical

TOPPING INTO THE ZIT-GEIST.

Authors : Netherby, Jennifer

Subjects: *ADVERTISING endorsements; *HUMAN brands (Marketing); *EMPLOYMENT of musiciansGUTHY-Renker LLC

Source: Billboard. 8/28/2010, Vol. 122 Issue 34, p18-19. 2p.

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Periodical

TOP 10 BRAND-MAKERS.

Authors : Paoletta, Michael

Subjects: *HUMAN brands (Marketing); *MARKETING; *BRAND identification

Source: Billboard. 9/29/2007, Vol. 119 Issue 39, p43-44. 2p. 3 Color Photographs.

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